Tactic: Why Don’t Chilean Parties Use Web Tools?

Written by Jorge Jorquera on May 3, 2008 – 2:55 pm -

striaticDescription: Last week El Mercurio (one of the oldest newspapers in Chile) published a report about the use of Web technologies by political parties in the country (original source in Spanish). The article stated that what the parties were using was very very basic and lacks the “social” element. Even though each one of these parties have a website (list here), they don’t apply the latest interactive Web 2.0 technologies.

Organizer: The political parties of Chile

Purpose of Action: To win elections and gain voter support

Organizing tools not used: YouTube, Flickr, Facebook, or blogging

Outcome: The impact of this new situation is uncertain, but if access to the Internet increases and the activities of young voters online continue to increase, we will see a very different electional process in 2009. The fewer the number of parties that understand this, the lower the probability that they will understand the phenomenon of “Politics 2.0″ that is consolidating around the world and may produce very deep changes in the way we understand “Government”.

Ease of Replication: If we look at the political campaigns in the US, and search a bit about the use of this tools, we can see that, for example, Obama has more than 800,000 followers in Facebook and Ms. Clinton has 150,000. In the past presidential elections in France, the Internet was not only important in the campaigns (in fact Nicolas Sarkozy opposed using it to debate with other candidates), but also it allowed to spread the news who was the winner, due to the bloggers who had fresh info that the media couldn’t get at the same time.

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DigiActive News: DigiActive Top 50 Web 2.0 Challenge

Written by Mary on April 9, 2008 – 3:03 pm -

Part of what we do at DigiActive is figure out how to use otherwise innocent commercial online platforms like YouTube, Facebook, and Twitter for activism. However, there are tons of interactive online tools out there and we can’t review all of them. We need your help!

Fortunately, we are not alone in this effort to co-opt the Internet for the purposes of social justice. If you are one of those people that likes to figure out the activist use of new online tools, we invite you to watch the following slide presentation, which features the top 50 Web 2.0 tools to support teaching an learning (it was creating by technology instructors in a school district).

Our challenge to you: figure out how digital activists can use these tools. Watch the slide show and then investigate the tools that interest you most and think about how an activist might be able to use that tools in a campaign for social change. E-mail your suggestions to Mary @ DigiActive.org and we will post the most creative activist tool use suggestions on DigiActive.

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