Tactic: MoveOn Organizes on Facebook

Written by Mary on December 23, 2007 – 12:05 am -

Organizer: MoveOn
Purpose of Campaign: To make the Beacon advertising system an opt-in system. Facebook should not tell users’ friends what they buy on other sites–or let companies use a person’s name to endorse their products–without explicit permission.
Organizing Techniques: Facebook group, e-petition
Outcome: Success, Facebook changes Beacon social advertising program to opt-in (your purchasing information remains private unless you explicitly agree that it can be shared)
Ease of Replication: Pretty easy - setting up a Facebook group and an online petition are both simple and free.

facebook_beacon_440.jpg

The anti-Beacon group which MoveOn created on Facebook Read more »


Tags: , , , ,
Posted in Americas, Social Networks, Tactics | No Comments »

Tactic: Pakistanis Use SMS and E-mail to Mobilize

Written by Mary on December 21, 2007 – 6:27 pm -

Although President Musharraf ended the state of emergency on December 15, this video is still worth a look. It recounts how Pakistani’s used SMS and e-mail to organize protests against the state of emergency, which was declared November 3rd.

Here’s a key quote from Semar Benala, a protester: “Actually, we do this through e-mail, through SMS’s, because even all the television channels have been shut down, but because we want to bring about change we are, like, trying out other mediums of communication.”

click the image to be taken to the Daily Motion site.

pakistani_protesters.jpg


Tags: , , , , , , , , , , ,
Posted in Asia, Mobile Phones, Tactics | No Comments »