Tactic: Protecting Whales with Digital Maps

Written by Mary on January 8, 2008 – 12:33 am -

Organizer: Greenpeace
Purpose of Action: To make the protection of whales a global effort by allowing activists to track the migration of 20 humpback whales online in order to ensure that they are not killed by whalers.
Organizing Tools: web site with digital map
Outcome: Japan has agreed not to hunt humpback whales this year (though other whales are still in danger)
Ease of Replication: Replicating the Greenpeace whale map is quite difficult, but other digital map applications, like Frappr, are quite easy to use.

whaletrail.jpg


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