DigiActive.org

Campaign: saving a cinema in the Canary Islands

Description: The Victor Cinema in the city of Tenerife in the Canary Islands is in danger of being closed and a group of people dedicated to the theater, Asamblea para la Defensa del Cine Victor (Assembly to Defend the Victor Cinema), is organizing online to save it.

Digital Activism Tools: web site (http://noalcierredelcinevictor.com) with notices about upcoming actions, a petition, an about page, and a forum to encourage community

How These Tools Are Being Used: I’m not sure if this group of activists read Blog for a Cause! (which is available in Spanish…) but it sure seems like the did. They understand that the purpose of their site is to inform a community about their issue and then mobilize that community to act for their cause. They inform people through notices about upcoming actions and a latest news page. They attempt to build community (particularly interactive discussion about their cause) but creating a forum, and then they mobilize that community by posting notices about upcoming actions on their site.  (Although they used Joomla to create a web site around their cause, it would be equally easy to build their site on a free blog platform like Wordpress.)

Outcome: It is unclear whether or not the Victor Cinema will close.

Hat-tip: videoarte en canarias