Tactic: MoveOn Organizes on Facebook

Written by Mary on December 23, 2007 – 12:05 am -

Organizer: MoveOn
Purpose of Campaign: To make the Beacon advertising system an opt-in system. Facebook should not tell users’ friends what they buy on other sites–or let companies use a person’s name to endorse their products–without explicit permission.
Organizing Techniques: Facebook group, e-petition
Outcome: Success, Facebook changes Beacon social advertising program to opt-in (your purchasing information remains private unless you explicitly agree that it can be shared)
Ease of Replication: Pretty easy - setting up a Facebook group and an online petition are both simple and free.

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The anti-Beacon group which MoveOn created on Facebook Read more »


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