DigiActive.org

7 Marathons, 7 Continents, 7 Weeks: Campaign for AIDS Orphans

Background: Hope Runs is a non-profit NGO based in East Africa that uses education, athletics, and social entrepreneurship to empower AIDS orphans. When founders Claire Williams and Lara Vogel were travelling through Kenya in 2006, they came across the Tumaini Children’s Center, an orphanage that houses over 170 children. They were immediately impressed by the strong commitment the center had to building a haven for the children- most of them AIDS orphans- to live in.

Both avid runners and bloggers, Williams and Vogel decided to start a non-profit in which they could educate the children in many ways, especially the thrill of running. They set up marathons within the community and athletic education programs within orphanages. They created a blog  in order to teach the orphans technological skills and get their voices heard. They also started an online video series, which highlighted the children’s lives. This program led to a computer class for the kids, further advancing their digital education. The class, in turn, developed into “Tomorrow’s Leaders,” a business and social entrepreneurship training program for Kenyan high school graduates. While the program is still being developed, Hope Runs is currently working with the UCLA Anderson School of Business to launch it at a Kenyan orphanage shortly.

As stated on the website, “with its ability to show personal progress, to prove the effectiveness of goal-setting and discipline, and to improve these children’s health, running has proven an amazing tool to teach these children motivational and disciplinary lessons that can apply to every aspect of their life.” These children are just a few of the estimated 53 million children in sub-Saharan Africa who have lost one or both parents to AIDS. This is why Hope Runs created the 777 Challenge. Hope Runs works to empower this entire generation to enable them the prosperous future they deserve. All proceeds from the 777 Challenge’s fundraising will go to assisting Hope Runs in their efforts.

Campaign Description: The Hope Runs 777 challenge is a fundraising effort that literally spans the globe. It involves a team of volunteer runners who plan to run 7 marathons on 7 continents in 7 weeks starting in January 2010. The goal of this challenge is to raise money and awareness of the plight of AIDS orphans in sub-Saharan Africa. As of now, the team consists of 30 members from all around the world, who will raise more than $26,000 each (in addition to travel expenses) for Hope Runs. This venture, if accomplished, will break 5 Guinness World Records, including Natasha Peters, the youngest woman to complete 7 marathons in 7 continents.  Peters is an 18-year-old student from  Canada, and she is one of a few team members to write about her experiences on her blog, www.tasharuns.wordpress.com. DigiActive had a chance to ask her a few questions:

Gaby: How did you hear about the organization and get involved in the 777 challenge?

Natasha: I read about Hope Runs in Runners World a couple of years ago and was really interested because I thought it was such an innovative and transformative model, and I have followed what the organization does ever since.  This year, I wanted to fundraise in conjunction with doing the Ottawa marathon and was talking to Lara and Claire at Hope Runs about this and then got more information on the 777.  It was at that point that I became transfixed with the idea of combining my passions of travel, cultures, running, and contributing to the world community.  Hence, I applied to the 777 and the rest is history.

Gaby: Did you ever think about how running could make such an impact on other peoples’ lives the way it will with the 777 challenge?

Natasha: One of my favorite quotes is “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” by Howard Thurman.  I am a true believer that everyone has something unique to offer and that change and impact can come in the most surprising of ways.  Therefore, I definitely have always thought that a lasting and powerful impact can come from running, or anything else for that matter, and am really excited to be a part of that!

Gaby: Why do you think an event such as the 777 challenge is a good tool in activism and advocacy? What do you think it can it teach other activists who want to make a difference in the world?

Natasha: For me, running is a particularly good tool for advocacy because it both pushes me to my limit and demonstrates the lengths I’m willing to go to for a cause, inspiring others to become involved as well; it also makes me come alive because it is one of my favorite activities. Running is what I love, therefore, I am able to put so much more into what I do because I love it.  If a large amount of passion and dedication is put into something, it will be so much more powerful than just trying to fit into someone else’s mold that does not inspire you.  The first step in successful activism is to show your own dedication and passion, thus, the 777 challenge is a perfect way to make an impact.

Gaby: 7 marathons in 7 weeks on 7 continents sounds exciting, but for someone like me (who is not exactly “fit”) also a bit terrifying! How are you preparing yourself physically for such an adventure?

Natasha: I get this question a lot! Firstly, training; secondly, not getting injured.  I will be running the Ottawa marathon coming up soon and have (more or less) followed pre-established marathon training plans to train for that (a long run every week, weekly base mileage, some cross training, speed training, etc).  I will be more or less maintaining that fitness while expanding on endurance and speed for the next months and will do some fall racing to keep in shape.

Gaby: Of all 7 continents, which are you most excited to run in?

Natasha: Antartica! (but really, all will be adventures)!

Gaby: How does the fundraising aspect of the challenge work? Do you raise all the travel expenses on your own? How are you accomplishing this?

Natasha: Yes, I need to fundraise for the trip itself, and also my goal is $42,200 CAD for Hope Runs as well.  I am asking for personal and corporate donations, as well as hosting several events to fundraise.

Gaby: What you and your team members are doing is truly inspiring. What can others do to help you all accomplish your goal?

Natasha: Spread the word! And donate: http://tasharuns.wordpress.com/donate/

Digital Tools Being Used: Blogs, Facebook, Twitter, YouTube

How These Tools Are Being Used: So far, three 777 team members have blogs that raise awareness for the campaign. The team member blogs are all well organized and provide a lot of insight into what the runners are trying to accomplish. The blogs are also used to raise money, as each member is responsible for raising at least $26,000 and an additional $14,000 for travel costs.

Hope Runs has two blogs: the first is www.TumainiKids.blogspot.com in which the children from Hope Runs’ partner orphanages write their own posts. It possibly one of the first blogs on the Internet written by orphans and vulnerable children.  The blog is used both to raise awareness of the millions of orphaned children in sub-Saharan Africa, and to educate the children in grassroots digital activism. It has generated a lot of comments and support. Because it is, most likely, the only blog of its kind, it is refreshing to see the children’s technological education come to fruition. The other blog, http://runningonhope.blogspot.com, written by founder Claire Williams, consists of posts about the organization and the challenge. Hope Runs also has a channel on YouTube (http://www.youtube.com/user/trippingonwords) that is used to create the online video series.

Some members have used Facebook groups that explain the campaign and encourage others to help them raise money. Team members organize fundraising events and post the information on the page. Most groups have substantial membership and discussion. Julianne Chai, a team member from California has 95 followers on two blogs and almost 3,000 followers on twitter. She has been using these tools to raise the money she needs.

Success and Impact: The 777 challenge has not officially started yet, and will only be completed in March 2010. While Hope Runs and the 777 team members use many digital tools in their efforts to raise awareness and fundraise, it is difficult to determine how successful the campaign is until the challenge commences in January. Only then can we determine whether or not sufficient funds were raised. However, it is assumed that if someone is able to raise enough money, then the awareness raised in the process is a significant amount, as well.

The fundraising aspect seems extremely difficult to accomplish. Hope Runs acknowledges this on the website:

“Raising both funding and awareness for the cause of these children, the 777 Challenge represents a sacrifice, dedication and commitment by the team that many have said is impossible. But we hear that word a lot.People also say these kids’ beating the odds to have healthy, productive lives is impossible. We simply consider that untrue. And so 777 is going to show everyone–including our kids–exactly how far commitment and perseverance can take you.”

If the challenge is completed successfully, an estimated total of $780,000 will go to educating thousands of children with extracurricular activities as well as the vocational skills they require to better their futures.

Image: Hoperuns.org

R@D: Mobile Activism in African Elections - a Comparative Case Study

The purpose of Research@DigiActive (R@D) is to produce applied, thought-provoking, actionable research at the cutting edge of Digital Activism. It seeks to highlight and disseminate studies in the new academic field of digital activism by publishing short papers by promising scholars. To submit a paper or get more information, please contact our Director of Applied Research, Patrick Meier, at Patrick AT Digiactive.org.

Title: Mobile Technology in African Elections: a Comparative Case Study

Author: Rebekah Heacok

Abstract: The proliferation of mobile phones in Africa is transforming the political and social landscape of the developing world, empowering people to source and share their own information and to have a greater say in what comes to international attention. This R@D product compare the use and impact of mobile technology in three recent African elections: Nigeria, Sierra Leone and Kenya.

In Nigeria’s April 2007 presidential election, a local civil society organization used free software to collect over 10,000 text message reports from voters around the country, boosting citizen participation in a political process many Nigerians doubted. In Sierra Leone’s August-September 2007 elections, trained local monitors used mobile phones to collect data from designated polling sites, enabling the independent National Election Watch to compile and release an accurate, comprehensive analysis of the election almost two weeks before the official report. And in Kenya’s December 2007 election, a group of local digital activists developed and implemented a citizen reporting platform to allow Kenyans to report and track post-election violence during a month-long media blackout, collecting and publishing a comprehensive account of riots, displacement and human rights abuses that serves as one of the best available records of the crisis.

Read the publication…

What actually happened in Bakassi?

Description: Did you hear? The oil rich peninsula of Bakassi was handed to Cameroon by Nigeria on the 14th of August. The event was unmarked and forgotten by the international press, the Cameroonian military is shy of neutral monitoring and the Cameroonian press is heavily muzzled. Yet, through the use of blogs the true nature of events has been noted.

Tools: Blogs

How these tools are being used: ConnectAfrica is a group of professional journalists based in Lagos, Nigeria whose focus is on covering development issues in Africa. ConnectAfrica has been blogging about Bakassi during and since the handover. They report unprovoked shootings and aggression by the Cameroonian gendarmes.

Senegal: Microfinance Online

Description: A surprising number of people in the developing world still hide their money under a mattress at home. Accessible and developed banking systems are still in short supply and borrowing money at double digit monthly interests is prohibitive and discourages business. Microfinance is the bridge that empowers the underprivileged.

Birima provides microfinance loans to the people of Senegal. It supports emerging artists and musicians but it is open to all and in particular women and youths. Birima has been part of an innovative publicity campaign to raise finance and awareness.

Tools: media, video, YouTube, LastFM

How these tools are being used: Founder and Senegalese singer Youssou N’Dour, with the participation of singers Patti Smith, Simphiwe Dana, Irene Grandi and Francesco Renga re-arranged N’Dours Birima song (originally recorded in 2000). The single forms part of a global communications campaign run by Benetton’s communications research center, Fabrica.

As part of the Africa Works campaign the video clip of the song was posted on YouTube and LastFm. The campaign also includes a cartoon about micro-credit that was produced specifically for the Senegalese community and African TV Channels. A series of images was produced by photographer James Mollison displaying the progress of Birima’s loan recipients. The subjects include a fisherman, a decorator, a musician, a farmer, and a boxer and the images will displayed on billboards and ads. The campaign will be supported by press advertising, outdoor events and projects.

Campaign: Half a Million Kenyans to Unite

Description: It is an unfortunate fact that abuse of power particularly by politicians is normality in Africa. Most Africans feel disempowered by such widespread institutional corruption and unfair distribution of wealth. They are overwhelmed by a system that does not allow such injustices to be expressed, let alone redressed. Activism is the cause of much personal risk, not only to oneself but also to loved ones.

Yet they would do well to learn from the actions of their Kenyan brothers and sisters. Within months of the establishment of the coalition government, corruption amongst government officials has begun to become apparent. As a result activists are using on-line tools to challenge the system and raise international awareness.

Tools: blogs, facebook

How these tools are being used: The Sukuma Kenya project was launched in the aftermath of the humanitarian crisis at the beginning of the year. The project is an online donation blog that was launched to raise funds for the thousands of people displaced by the crisis. Within 24 hours of its launch the blog raised US$ 1,500.

Online activist Michael Bomet  launched a Half a Million Kenyans Unite campaign to unite the people of Kenya against the corruption of the government. The campaign unites people through Facebook and through an on-line petition. The goal is to unite half a million Kenyans in a petition to reduce MPs salaries and privileges. The campaign was launched on the 5th of June 2008 and at the time of writing had registered 4,613 Kenyans. The Sukuma Kenya project used their blog to amplify the message and helped raise 12,000 USD in around a month. 

24 Hours for Darfur

Description: The humanitarian crisis continues in Darfur after eight years and slow response from the international community. The International Criminal Court (ICC) has sought the arrest of Sudanese President Omar al-Bashir, while the United States denies involvement with the ICC and China and Russia supplies arms to the Sudanese government. As the crisis steadily deteriorates, Res Publica has been using digital tools in a advocacy campaign on behalf of the people of Darfur.

Tools: webcams, camcorders, digital cameras, cell phones

How are these tools being used: Internet users from around the world are given the opportunity to participate by recording messages transmitted through their webcams, camcorders, digital cameras and cell phones and then submitting them to the website, 24 Hours for Darfur. Videos range from personal messages from the general public to celebrities including actors Brad Pitt and Mia Farrow and Sen. Barack Obama. The material on the website can then be used for the purpose of lobbying, whereby users can simply email the video to world leaders. The site provides easy email links to such as United Nations Secretary-General Ban Ki-Moon, U.S. President George Bush and British Prime Minister Gordon Brown.

The 24 Hours for Darfur campaign is also supported by a page on YouTube.

Theory: Digital Activism and the Digital Divide in Kenya

Although this site is about how technology empowers activists on a global scale, we must not be blind optimists or think of digital activism as a panacea. For this reason we include thoughtful criticism of digital activism. If we want to make truly meaningful change we must address the Pros & Cons of digital activism.

Today’s note of digital skepticism comes from the Kenyan blogger White African in a post entitled “It’s Not About Us, it’s About Them” he writes:

While blogging, emails, Twitter and the internet are doing a great deal of good getting the news out of what’s going on in Kenya to the rest of the world, I find myself troubled. You see, the communication that needs to be happening is at the grassroots level. Everyday Kenyans do not have access to any of these services.
Let’s put our minds and capabilities towards solving real problems for people beyond the technologically elite.

Let’s put our minds and capabilities towards solving real problems for people beyond the technologically elite.

Action Alert: Avaaz Calls for Mediation in Kenya

What? Kenya Crisis: Support Kofi Annan Campaign
When? now!
Where? on the Avaaz website
How? Send a message to your government to show Kenya’s leaders that the world supports mediation (the total number of messages sent will be published in a full-page ad in the East Africa Standard in Kenya.)
Why? To stop the violence in Kenya.
Who is organizing the action? international digital advocacy organization Avaaz.org

Read more »

Tool: Wikis

Tool Description: A wiki is a web page which users can easily edit and add content to by clicking an “edit” tab on the page.
Activist Application: Following the tumultuous elections in Kenya, a Lithuanian activist, Andrius Kulikauskas, is using his community wiki to offer help and provide information about the situation.
Ease of Use: Fairly easy. You can create a wiki for free at sites like Wikispaces.com. This page explains the basics of wiki syntax (the codes for italics, bold, links, etc.). Here is a video which explains the basics of using a wiki:

Tool: Twitter

Tool Description: Twitter is social network where people update their friends about their actions in real-time via SMS. People can read your SMS posts online.
Activist Application: Kenyan blogger AfroMusing used her Twitter channel to send news updates on the unstable situation in the country following the recent elections. The Twitter channel KenyaNews has been set up specifically to update people on the latest news out of Kenya.
Ease of Use: Easy. Just sign up for a Twitter account here and inform your friends of your Twitter channel.

Read more »