How to Have a Successful Fundraiser
Fundraising can bring in extraordinary amounts of money for a specific cause. They can also garner remarkable amounts of attention for an organization. On the other hand, they can also be very expensive and incredibly time-consuming.
Here are some of the key areas you need to concentrate on in order to have an incredible fundraiser:
What’s Your “Why”?
There’s no doubt about you wanting to have a successful fundraiser. That’s great. But why do you want to have a fundraiser? Is there a specific cause that you’re passionate about? Turn on the news, or look online, and you’ll probably hear about a fundraiser for all types of causes. They do a lot of good and help a lot of people. However, maybe that isn’t precisely what you’re focused on. Maybe you’re having a fundraiser to get some publicity. There’s nothing wrong with that. People do it all the time. Whether it’s for a cause or for awareness, knowing exactly why you want to have a fundraiser is the first place to start.
What’s the Monetary Goal?
This is an obvious question that needs to be answered. And it’s probably the most important question. So what’s your target? As far as the event goes, everything needs to be geared toward reaching that specific amount of money. However, you can’t just focus on the funds being raised. You also have to focus on the money going out (budget).
What’s the Budget?
Without a complete budget, you can’t expect to have a successful fundraiser. The rental space, catering, security, transportation, invitations, and event staff should all be included within the budget. Furthermore, the fundraiser goal needs to be included in the budget. This will help to ensure that the money being raised surpasses all expenses. Additional money should be set aside in case of emergency.
The Host Committee
Fundraisers often have a host committee. They play an important role in ensuring that the occasion has a favorable outcome. Normally, a host committee doesn’t take part in setting up or working the fundraiser. They play a much different role. A host committee is usually tasked with raising money by selling sponsorships and tickets at the event. And, if there’s an auction at the fundraiser, members of the host committee typically are the ones that find things to sell.
Who’s Your Target Audience?
What audience would be the most receptive to the cause you’re raising money for? Is it parents, families of veterans, business people, or people of a certain faith? Whichever group it is, the fundraiser needs to be structured around things that matter specifically to them. Getting this right needs to be one of your primary goals during the build-up of the event.
If you’re going to have an outstanding fundraiser, you have to get the word out about it. What does that require? Well, for one, you’ll need to have a marketing plan. One key ingredient to the marketing plan—which has already been mentioned—is discovering your target audience.
Not only do you need to know who they are, but you also need to know how to speak to them. You wouldn’t speak to young entrepreneurs in the same way as you would to retired veterans, right? The marketing message has to be adapted for the audience. And it needs to make them feel confident your organization is worthy of their attention, time, and money.
It takes a lot to put together a remarkable fundraiser. You need great people, a great organization, and great planning. Sometimes it takes a lot of money, and sometimes takes a lot of time. But, at the end of the day, it’s one of the most incredible ways to bring attention and raise money for a worthy cause.