DigiActive.org

15andCounting: Strategy Behind a Social Media Campaign

Written by Hillary Muheebwa on September 9, 2009 – 6:51 am -

video introduction to the 15andcounting campaign

15andCounting is a campaign by the International Planned Parenthood Foundation demanding better access to sexual health services for youth.  They are using a mix of old and new social media tools, from an e-petition and Flickr to Twitter, the SMS platform Mxit, and the music platform Dopetracks.

In this interview I ask Paul Bell, a campaign representative, about the strategic thinking behind their tool choice and how their use of these  online and mobile tools will lead to offline change in government policies towards youth.

What is the 15andCounting campaign?

15andCounting is a global campaign to demand better access to sexual health services and education for everyone. We’re now 15 years into a 20 year commitment signed by 179 governments to improve the sexual and reproductive health and rights of all young people. Only five years remain and many governments are seriously failing to make progress against their goals. 15andCounting is encouraging young people to call their governments to task on their grave failings

How have governments failed to make progress to promote, protect, and provide better access to sexual and reproductive health services?

There are 1.5 billion young people in the world today and the majority of them live without access to condoms or contraception. This is contributing to: the spread of HIV, millions of unwanted pregnancies, millions of women continuing to die from pregnancy related causes every year, and millions of young people having to drop out of education at an early age.

Any attachment to the choice of the name?

Fifteen years ago, at the International Conference on Population and Development (ICPD) in Cairo, 179 governments signed up to a Programme of Action to improve the sexual and reproductive health of everyone. 2009 is the 15 year mark. People born in that year (1994) at the time of the ICPD, are now 15 years old and form part of the largest cohort of young people the world has ever seen – some 1.5 billion – who have a right to sexual and reproductive health services and information.

Why run the campaign now?

People born in 1994 at the time of the ICPD are now 15 years old and form part of the largest cohort of young people the world has ever seen – some 1.5 billion – who have a right to sexual and reproductive health services and information. Fifteen years after ICPD too many governments have failed to make good on their promises. Only five years remain for the vision of ICPD to become reality. Unless governments deliver on their promises young people will be denied services and information critical to their health and wellbeing.

What’s the motive for running the petition now?

The Count Me In petition will be delivered to the Secretary-General of the United Nations on the 12^th of October, in an attempt to help persuade governments to promote, protect and fulfil their promise to provide better access to sexual and reproductive health services for all young people. October marks the 15^th anniversary of the ICPD conference in Cairo.

What are the network platforms you’re using to attain the goal of the campaign?

Facebook (http://www.facebook.com/pages/15-and-counting)

Twitter (http://twitter.com/15andcounting)

Youtube (http://www.youtube.com/watch?v=fDGoFfvvIXY&feature=channel_page)

Dopetracks (http://www.dopetracks.com/forums/4/topics/13784)

Millions of young people across the world do not have access to a computer, but do have a mobile phone. Therefore we are also working with MXit, an instant message provider to reach young people primarily in Africa through their mobile phones via a WAP site (www.15andcounting.mobi).  We are also launching SMS campaigns in Kenya, India, Indonesia, Brazil and Mexico.

With a lot of social network sites, why did you choose these particular networks over the other network platforms?

Twitter has been used as a way to get buy-in form professional stakeholders in the charity/care sector and to connect with bloggers and influential voices in the conversation: we feel that Twitter is the ideal for this purpose, but as a secondary function it also works to extend the outreach direct to people for petition signatures.

Youtube was purely there to host the video, which is easily embedded into other sites.

Dopetracks is a unique online proposition: a community of beat-makers, singers, poets, rappers, all collaborating online via their online music player/recorder (so that people don’t need any proprietary kit). We felt that the target market will be able to express themselves effectively – and engage with – the campaign though music. These people are very active promoters of their music and it encourages brand advocates to raise awareness with their peers.

How is each of the networks used?

http://twitter.com/15andcounting – we’ve built up a following or stakeholders and interested parties, which has stimulated wider distribution through blog posts and ‘retweeting’ of the 15&Counting messages. We have used Twitter as a distribution channel, not as a content channel.

http://www.facebook.com/pages/15-and-counting/56924592285?_fb_noscript=1 – a Facebook group has been set up and is used to flag up news and drive discussion amongst members and an ‘Are you a Sexpert?’ application was developed to further engage our audience. This is designed to pull together a community of supporters and drove people to complete the survey.

http://www.youtube.com/watch?v=fDGoFfvvIXY A video on what the campaign is all about was put together and uploaded onto Youtube – this is video is embedded into the 15andCounting homepage, and is used as an background information piece for the blog outreach.

http://www.dopetracks.com – We’re setting up a competition on Dopetracks – a large online music collaboration network so that young people can create and distribute tracks with a 15andCounting theme within the network and in other networks: These people are very active promoters of their music and it encourages brand advocates to raise awareness with their peers. They frequently use twitter, myspace and other networks to increase the distribution of their music. We’ll also be encouraging people to collaborate with other people in different countries, using our blog/ partner network.

We’ll also be using the collateral created to promote into local radio and with a ‘mixtape’ of the featured tracks.

How effective will these platforms be for your cause?

The web is essential for IPPF to reach the target audience. These social platforms allow the campaign to engage directly with young people and allow them to get connected to groups in their country or region who are working towards improving sexual and reproductive health and rights. More than anything, we’re looking at how to facilitate people to become advocates for the campaign and motivate others. We have created an instruction/ training blog to show our partners around the world to engage with social media http://15andcountinglearn.wordpress.com/

We’ve been effective in activating community support for our campaigns, including driving support for ‘buzz marketing’ initiatives. We have had two Digg.com front pages: http://digg.com/health/Best_Condom_Adverts_Ever (this drove 22,000 people to the site in 24 hours) and http://digg.com/educational/Teach_5_to_8_year_olds_masturbation_says_UN_agency (this encouraged 6000 people to bookmark the site and broke traffic figures for the site).

You realize that their many online petitions, most of which unfortunately have failed to make impact, what have you done not to suffer similar fate?

We have done everything we can to ensure that the petition makes an impact by supplementing it with a number of elements – we have created a dedicated website for the campaign, used social networking sites (as detailed above) to target a wide variety of youth, and used mobile phones to reach the population who have less access to the internet. In this way we hope that we have ‘randomized’ our petition as much as possible, making it available to the widest possible net, without targeting specific communities. As such we believe we have compiled a very robust study, for example in Africa we have had 94,000 people sign the petition through the .mobi site. Furthermore we know that the activists involved in this campaign will continue to work hard on the ground in their countries to ensure the message stays alive.

How will you reach the larger population, which is not much involved in using digital tools?

A combination of the below:

Advocacy programmes are being undertaken by IPPF member associations – IPPF works in 176 countries worldwide and a global leader in providing and advocating for the right to improved sexual and reproductive health. Here we

Mobile phones – as mentioned above, we are targeting millions of young people across the world who do not have access to a computer, but do have a mobile phone – both through SMS and instant messaging.

Postcards – postcards which allow people to sign the petition have been distributed in key communities across the globe

Critics say online polls are highly non-representative of the population, and the respondents are self-selected.  Isn’t this also a pseudo-petition?

To get truly representative engagement with the target audience, we would have to spend a huge amount of valuable resources engaging people on the ground in each country: that money would better be spent campaigning. Online is the most cost effective way to run the petition, and we’ve addressed the differing ways that people engage with the net in different countries (e.g. via mobile phone) and sought to facilitate signatures in non digital formats (eg. postcards).

How will it be delivered to government heads, especially those who signed the memorandum? And what is your expected outcome thereafter?

The Count Me In petition will be delivered to high-level United Nations officials on the 12^th of October, in an attempt to help persuade governments to promote, protect and fulfil their promise to provide better access to sexual and reproductive health services for all young people.

Through the 15andCounting campaign we will have engaged with a whole new generation and cohort of committed young advocates around the globe and we hope that these advocates will remain engaged with the issues 15andCounting addresses. We will continue to empower our youth advocates to become highly effective network builders and advocacy experts into the future.

Tags: 15andcounting, Dopetracks, facebook, flickr, HIV, sexual health, Twitter, United Nations, youth
Posted in Campaigns, Digital Images, E-Petitions, Microblogging, Mobile Phones, Social Networks, Sub-Saharan Africa, Tools, Video | No Comments »

Serious Games: Darfur is Dying

Written by Tiby Kantrowitz on August 1, 2009 – 4:40 am -

Background: Persuasive games, otherwise known as serious games, raise awareness through the medium of an experience. By immersing players in a story or in an environment they let players absorb the desired message in an engaging way. Criticisms of such games range from the questionable appropriateness of reducing complicated and often tragic circumstances to the simple structures required by games, to not being compelling enough to play. However, over the past few years the quality of persuasive games has evolved as non-profits, activists and designers’ have taken more interest.

Game types range the gamut from puzzles, to strategy challenges, to those that require skill. They educate by illustrating the subject (in such games as Hush), by simulating the issue (as in Peacemaker), or by highlighting the call to action (as in Free Rice). Researchers are also working on developing new criteria and metrics with which to measure the effectiveness of serious games in achieving their goals.

After all, the point is not to make learning about human rights violations fun, but to send a strong message by making the process of receiving it compelling. Lastly, there are an increasing number of tools, funding bodies, support organizations and conferences available to help drive the creation of serious games. For activists, all this makes developing games a viable strategy for reaching target audiences as well as a potent way to instigate action.

Tools: Games, websites, social networking, email

How they’re being used: “Darfur is Dying” is a simulation game created by Susana Ruiz and a team of students from the University of Southern California as part of an mtvU initiative and was funded by the Reebok Human Rights Foundation. The game raises awareness of the genocide underway in the Darfur region of Sudan by providing insight into the experiences of people living in the refugee camps.

Players choose characters and follow them as they perform tasks such as getting water and harvesting crops. Players discover that the probability of success is tied to the character’s age and gender and not only the player’s ability to steer through the obstacles confronted. Significantly, the game embeds within the playing options opportunities to perform actions in the real world, such as send letters to the President or to petition Congress. (See regions highlighted in red in the image above and the red box in the image below). Taking such actions positively impacts the player’s ability to achieve a better outcome within the game context. It also encourages further activism off-line by making the point of such actions visual. Lastly, as a web-based game designed to go viral it enables players to send the link to it through social networks or email with a mouseclick.

Impact:

Darfur is Dying has inspired school children to create documentaries,  generated press both in print and television and won several awards. In terms of reach,  over a million people have played it nearly 2.5 million times. This in turn has led to over 25,000 notes being sent to then President Bush and letters to Congress asking for support for the refugees. The game (which was launched in 2006) is still available on-line, has been updated to reflect the election of Barack Obama to the United States Presidency, and continues to generate new action.

Its impact beyond this is more difficult to measure but can not be discounted. For example, as the impetus for the creation of further educational tools such as “Killing Ignorance” and “Save Darfur!“, documentary films created by high school students, it has inspired others to spread the message. The media attention the game has received has drawn focus not only to the game, but also to the cause. From the perspective of the game as a viral instrument, this suggests the game’s effectiveness as a tool for activism. Measuring the effect of such viral spin-offs would require research coordination with their individual creators and sponsors.

Analysis: For activists, the main barrier to using a game as a tool is the cost involved. Darfur is Dying cost fifty thousand dollars to produce, required a team of developers and the input and coordination of several organizations. As Susana Ruiz, creator of Darfur is Dying mentioned in an interview, the business model for the creation of a serious game is similar to that of a documentary. There may not be much financial return, but the projects do have great impact on society. For activists, they are another way to achieve social change and make a difference.

It should be noted that the development of a serious game is different than one that is just for fun. For starters, the emphasis is on the purpose. That enables serious game developers to take advantage of pre-existing tools while concentrating on the mission, story and graphics. Darfur is Dying, for example, was based on a game called Food Force, developed by Italian game company Deepend. And, while they eventually put the game together in Flash, they originally planned to use the Half Life 2 engine, Source,  and examined other engines, too.

For games such as Darfur is Dying, the educational process includes the means of pushing that change since real world actions are embedded into the game play. This does not trivialize the importance of genuine involvement, but makes it easier for users to make the connection to their actions and  situations far away. Giving people the opportunity to see and experience how their actions have cumulative positive effects upon the world is one way to inspire them to take further action on their own.

Noted organizations and companies in this space include Games for Change, which sponsors the annual Games for Change Festival, Impact Games (Peacemaker and Play the News), Persuasive Games, (Howard Dean for Iowa game), and Serious Games Interactive (Global Conflict: Latin America). These are however by no means the only ones. A follow-up article will review the current status of the industry and the tools available for activists who want to develop persuasive games.

Tags: Darfur, documentaries, games, outreach, sudan
Posted in Mid-East & N. Africa, Sub-Saharan Africa, Toolkit, Tools | 5 Comments »

Party Politics: Twittering towards Palin 2012?

Written by Tiby Kantrowitz on July 19, 2009 – 12:29 pm -

Following former American vice presidential candidate Sarah Palin’s announcement that she would resign as governor of Alaska, Palin-related sites have strongly increased in traffic and membership. Amid speculations about her reasons for resigning in the middle of her term of office, and a vagueness about her future plans on her main site, supporters advance Palin as a candidate for the 2012 presidential elections.

Tools: Twitter, Facebook, MySpace, Ning groups, blogs, Wordpress

How the tools are being used:

Palin-related digital outreach stretches back to Republican Presidential candidate John McCain choosing her as his running mate in the 2008 election. Since then, online tools have been used to communicate messages more directly to supporters, to acquire funds for both her political action committee (PAC) and for her legal defense fund, and to shape the beginnings of a movement towards advancing her for candidacy for the Presidency.

With over 442 updates and over 102,000 followers (increasing even at time of press), Palin’s Twitter usage (via Twitterberry and the web) and style mirrors the strategic rhetoric of her speech as voiced in her resignation announcement. Recent tweets promise

“I’ll stay in touch w/whomever wants via personal twtr site;launch July 26;in meantime it’s pleasure to update interested folks on State biz!” and

“elected is replaceable;Ak WILL progress! + side benefit=10 dys til less politically correct twitters fly frm my fingertps outside State site.”

Her current handle, “AKGOVSarahPalin,” whose profile links to the Alaskan state government website, will be retired once she steps down. As part of a movement-building strategy, using Twitter builds community by creating a feeling of immediacy and fostering a sense of insider knowledge. This contributes towards preparing the way for whatever steps she chooses to take next.

Through social networks such as Team Sarah (almost 72,000 members) and blogs like Conservatives4Palin the movement has increased membership and raised funds in actions such as a week-long WebaThon carried out in June to raise money for the Sarah Palin Legal Defense Fund.

Palin and her team created The Alaska Fund Trust to help allay legal expenses incurred defending herself from a series of ethics charges. While legal defense funds are nothing new, Palin’s fund differs from those of other political candidates in having an online presence. The fund’s site lists PDFs of legal documents on six other political defense funds for comparison. Whatever their other similarities or differences, none of the others had the backing of an online presence or community. Putting all activities online makes it easier for other online groups to organize activities in support of them.

For example, Conservatives4Palin.com’s attempt to raise the entire $500,000 requested by the defense fund was also its first attempt at grassroots political fundraising. Daily updates on the main site, viral video that attracted some news attention, emails and blog-postings, along with some limited support from well-known radio personalities who posted links, all helped to create momentum for the week-long effort. The campaign successfully increased traffic to the Conservatives4Palin site, leading to a high of over 495,000 pageviews for June, ’09 and nearly doubled the number of site visits from the previous month.

However, the site was ultimately unsuccessful in raising the full amount. The comments section mentions raising $109,620 over six days. Ultimately, lack of coordination with other prominent and well-organized sites such as Team Sarah, was cited in the comments section as one reason for not raising more money. Attention expected from prominent supportive journalists either did not come or arrived too late.”

With so many different Palin-related social networks, blogs, and websites, as well as conversations about Palin on other conservative sites, Sarah Palin Web Brigade, formerly the Sarah Palin Internet Coalition, was established “to facilitate communication and coordinate efforts between the many Internet-based groups that support Sarah Palin.” Currently, the site has 17 groups, most of which are dedicated to Internet communications strategies, but only one group has seen traffic within the last month.

Members are highly interactive, and Team Sarah has a specific group whose mission is to post immediate greetings on new members pages in an effort to retain membership and encourage participation. Currently, the social network has 71,870 members and 764 groups on its network, of which the featured 30 groups show activity within the last two weeks.

Some groups post discrete actions members can perform online, such as making donations, signing petitions, or offering videos or banners that they can watch or post on their personal sites. Forums post information on the latest online as well as offline activities such as rallies, parties and marches.

Analysis:

According to one Pew Internet & American Life Report, during the election cycle Obama supporters had a higher level of engagement in online digital media. Following the election, however, recognizing that difference groups in support of Palin are experimenting with ways of communicating about the issues. In contrast, as recently as a February post announcing the GOP Tech Summit, commenters on the Republican Party’s site expressed their dissatisfaction with the site’s failure to provide information on important political issues.

At the same time that Democrats were ultimately more successful in using digital tools for advocacy McCain supporters were more likely to use the Internet in general. Now however, when people search for political information online they look for opinions and views similar to their own, rather than alternative or challenging ones.

This provides Palin supporters with a clear opportunity to begin their efforts early, with a limited message, i.e. one person, rather than an entire party and to be able to stay relatively on message while refining their methodology in the process. This contrasts sharply versus the efforts of the Republican Party, which must promote a multitude of messages while battling the digital activism learning curve.

Based upon an exploration of the different groups and the activity within them, the nascent Palin campaign is quickly accelerating in confidence and skill at using digital media. Its offline strength has been its ability to reach people individually, and on an emotional level. Online, it seeks to do the same. Certainly, as a non-organized group without a real platform, the Palin campaign is freer than the Republican Party to make mistakes. However, because of its lack of organization it is also gaining valuable experience in how to build traction online. As it gets closer to 2012 this could make a vital distinction in who becomes the next President of the United States, not just who becomes the leading Conservative voice.

Tags: 2012, elections, Palin, twitter activism, USA
Posted in Americas, Blogs, Social Networks, Tactics, Tools | 2 Comments »

Geotracking the protests on Peru’s Bagua massacre

Written by Carlos on July 16, 2009 – 2:01 pm -

History never stops. It progresses ceaselessly day and night. Trying to stop it is like trying to stop Geography.
- Augusto Monterroso Bonilla

Background: In Peru there have been ongoing protests by indigenous groups contesting government policies they argue limit the economic development of the heavily indigenous Peruvian Amazon area. On June 5, the Peruvian government forces opened fire on the crowd, killing and wounding dozens (probably hundreds) of civilians in the city of Bagua. The massacre has drawn the attention, of among others, Human Rights Watch.

A Chile-based human and indigenous rights think-tank, Centro de Políticas Públicas y Derechos Indígenas (Center for Indigenous Public Policies and Rights – CEPPDI), has been tracking the protests denouncing the massacre using a newly developed maps section on their website.

Tools: Google Maps, stand-alone web site

How these tools are being used: Using the Google Maps API, the CEPPDI published a map noting protest locations world-wide, along with basic information and photos on individual protests, when available.

Outcome: The information has been regularly updated, and it shows, at first glance, a good density of protests in Latin America and Europe, but little movement in North America. This provides a clear geographic visualization of the impact (or lack thereof) of the massacre – an analysis that would have been otherwise much harder and time-consuming to make.

Analysis: Geographical Information Systems (GIS) are one of the most powerful tools available to understand and grasp geographic information, however, they were until recently very difficult to use.  Software costs and fees for cartographic files, as well as time consuming data entry made GIS prohibitively expensive. Google Maps (and the offline Google Earth) are certainly bringing the power of GIS to the masses, and the  CEPPDI’s effort is a great example of the power it brings to even relatively small organizations and relatively unknown causes to visualize geographic information.

The CEPPDI’s effort seems to be geared to continuing to develop further maps, as this map  is part of a section in their website dedicated to maps. I hope this effort is continued, and for different uses than tracking protest sites: in this case it would have been useful to get some overlays and information on the actual conflict area, with a close-up mapping and possible a mapped time line of events. All of this is straight-forward with Google Maps, and while listing protest sites is an important task, it is one that provides a narrow exploration of the subject, with as much effort in developing the content as it would have been for a deeper and broader look at the causes of the protests. They actually do this with the issue of mining concessions in Chile, the other map currently available in their website.

With the availability of Google Maps, any organization or movement that wants to enhance their impact online should consider doing mapping – ultimately, geographic information enhances the experience of the spectator, provides activists on the ground with a sense of proportion, and allows the cause to identify geographic patterns that might prove vital to the struggle.

Journalists, commentators, bloggers, and organizations like DigiActive should continually seek to enhance their geographic visualizations. CEPPDI’s effort is an interesting, if currently limited, step in that direction. After all, a well-labeled map is sometimes worth a thousand words.

Link to map:

• http://www.politicaspublicas.net/panel/mapas/geonoticias/309-mapa-protestas-por-bagua.html

Tags: bagua, Geography, Google Maps, indigenous, Peru
Posted in Americas, Campaigns, Tactics, Tools, Widgets | 1 Comment »

Open Source Movements and Iran: NedaNet

Written by Tiby Kantrowitz on July 11, 2009 – 4:20 pm -

Background: In late June, following the Iranian government’s repression of public protest over the results of the 2009 elections, an ad-hoc network of internet specialists formed in support of the protesters. Fronted by open source advocate Eric S. Raymond, NedaNet, named in commemoration of the killing of Neda Agha-Soltan, provides information necessary for people within Iran to anonymously reach and publish to sites government filtering would otherwise make inaccessible.

Tools: Tor, blogs, IRC, email, USB drives, phones, word-of-mouth

How these tools are being used: NedaNet members maintain documents that explore how to bypass the Iranian government’s highly sophisticated and adaptable filters and work to anticipate what they will screen next. While the group currently recommends Tor for accessing the Internet from within Iran, they are also actively considering alternatives that could take over should current methods to evade the filters suddenly be blocked. They also maintain contact with people in Iran to help them keep continued Internet access.

More “interlinking circles of collaboration” than an organization, members of NedaNet communicate through blogs, IRC chats and websites that provide forums for members to gather more information and exchange ideas. Twitter hash tags provide topics for searches that lead to those forums. The groups working together mostly remain separate for security. As open source advocates, many of the members knew of each other through that arena. In fact, Raymond was one of the originators of the movement.

In the earlier days of the protests, proxies were collected and distributed via email and phone to people within Iran to enable them to bypass the restrictions. However, once it became known that the Iranian government had started deep-packet inspection on all traffic, activists were and still are advised against setting up or using proxies. Use of a Tor client removes the need for them.

While access to the Tor Project site is usually filtered, the site has many mirrors from which the client can be downloaded. According to recent Tor Project metrics, “there were around 7800 new and returning Iranian Tor users on June 24. By ‘returning’, we mean Tor clients that were off for at least several days, so they didn’t have cached directory information.” This suggests that Tor use was widespread even before the protests began. The same report notes that “bridge usage from Iran has boosted to 950% as compared to June 1.” As users receive copies of Tor clients over email or exchange them via USB drives, this could increase.

Challenges: As an open source based group, NedaNet believes that the test of a secure solution is that it works even if how it does so is public knowledge. Consequently, new solutions are at risk of attack even as they are being built. This however, is also one of the strengths of open source solutions and internet technologies have historically been built in the field. A bigger challenge at least for users within Iran is the general lack of bandwidth which makes any internet solution more difficult. Even before the election, 256Kbit was legally the cap on bandwidth for most people in Iran, according to one researcher. Furthermore, NedaNet recognizes that Tor is only a temporary solution.

Analysis: As an unstructured organization, NedaNet has the advantage of being able to maintain a high level of security for its members. Using open source tools in the field allows their solutions to be tested even as they are built, which is important for a security product which will be fully exposed the moment it is used. However, both the decentralization and the openness make it challenging to develop and deploy new solutions quickly and efficiently while simultaneously trying to remain fairly covert. While most of the members exist outside Iran, security is a real concern.

NedaNet servers are crowd-sourced, all work is performed pro bono and they do not currently accept donations. During this crisis a lot of energy is being directed towards this effort. However, once the perceived need ebbs, it will require focus to direct such a decentralized group in order to stay ahead of the government. Considering its relationships, even if tenuous, to other anonymous and free net groups, NedaNet will be able to take advantage of work being performed on behalf of other initiatives around the world.

Using pre-existing tools means the time to launch is shortened and the team can move on to developing long term measures. However, those tools come with known risks which make them temporary at best. Developing a lasting solution requires balancing the essential non-organized nature of the group with the various needs for security, field-testing, and rapid development.

Tags: anonymous, Iran, IRC, Nedanet, open source, proxies, Tor
Posted in Campaigns, Mid-East & N. Africa, Orgs & People, Social Networks, Tactics, Tools | 5 Comments »

Tool: push out your content with widgets

Written by Mary Joyce on May 19, 2009 – 6:07 pm -

Tool: the widget

Tool Description: A widget is a piece of HTML code that can be embedded into a blog or web site to display content from another source. For example, the widget on the left, from the American site http://jobs.change.org, pulls content about recent social change job postings from the Change.org database and displays them on this page. Other widgets which work in the same way include event count-down clocks and DigiActive’s comment and Twitter feeds, which you’ll find on our left and right-hand toolbars.

Activist Application: As activists, we are often looking to bring useful content to our web sites in order to attract readers or to push out content we have created to other platforms so we can get as many “eyes” on that content as possible. According Danny Moldovan of Jobs for Change, “Our goal is to spark a nationwide movement toward careers in the common good.” Their methods for achieving this goal is to bring together lots of these jobs in a single place (their site) and then send job-seekers to that site.  If they can push out these job posting to other sites and blogs through their “featured jobs” widget, that means that  more people will find  those positions.

Ease of Use: Embedding a widget is quite easy.  If you have a blog, you just create a new box on one of your tool bars, copy and paste the HTML of whatever widget you want to add to your site into that box, and then save your changes.   The widget will appear on your toolbar next time you load your site.

Creating your own widget is also easier than it once was, thanks to free online services.  The  Free Kareem campaign, for example, created a Free Kareem widget of news update on Kareem’s imprisonment using the free application WidgetBox.com.

Hat-tip: Danny Moldovan

Tags: Change.org, Egypt, Free Kareem, USA, Widget
Posted in Americas, Mid-East & N. Africa, Tools, Widgets | No Comments »

Interview: Dr. Awab Alvi organiser of the Long March in Pakistan

Written by Tamara on May 14, 2009 – 9:54 am -

The Long March in Pakistan is a case study in digital activism. The campaign utilized the full range of digital tools, from blogs to social networking and citizen journalism, through the use of old and new technologies. Yet the most interesting aspect of this campaign is not in the tools themselves, but in the breadth and depth of the digital coverage.

The campaign mixed old and familiar tools such as Twitter and Facebook, with new and customized tools. Twitter was augmented by See ‘n’ Report. Like Twitter, See ‘n’ Report collated emails but also SMS and MMS updates whilst providing a campaigners front page, compromising a geographical view, multimedia feeds, SMS feeds, twitter feeds and beautifully compiled video footage using Flowplayer (a video player for the web).

All of which was collated through CoveritLive to provide live coverage of the event. CoveritLive is a viewer that can be embedded on a blog or website to link a combination of Twitter accounts and hashtags (upto 12 twitter accounts and 6 hashtags), reader comments, multimedia and live blogs (through iPhones, Blackberries etc).

Activity was monitored through Cligs which provides analytical tools on traffic going through a site.

DigiActive interviewed one of the organizers, Dr. Awab Alvi.

Read more »

Tags: Awab Alvi, Cligs, CoveritLive, facebook activism, Frontline, iReport, Long March, pakistan, See 'n' Report, twitter activism, ushahidi
Posted in Asia, Blogs, Campaigns, Instant Messaging, Mobile Phones, Orgs & People, Social Networks, Tools, Video | 6 Comments »

Tool: Animoto converts photos into video

Written by Frederick Noronha on May 7, 2009 – 2:00 pm -

Tool: http://animoto.com

Tool Description: An online service that picks out your photos and music to combine them into a short (30 seconds for free) video. Animoto’s website says its engine analyzes users’ photos and music — and takes into account the music’s genre, rhythm and tempo — to generate a video. And, it says, no two videos are ever the same.

Activist Application: Could be great for activists who want to make a YouTube-style video about their cause but don’t have the skills or software for traditional video editing.  You can use images and music created by people in your cause or use free Creative Commons music and photos (with attribution!).  A great source for Creative Commons photos is Flickr’s Creative Commons collection and for music try Jamendo.

Downsides:  To create longer videos, you’ll have to pay. Animoto however says it supports not-for-profits and other humanitarian causes with free pro accounts.  I also had some difficulty in uploading the video to my YouTube account, and in downloading it, though it went easily to my Facebook page.

Ease of Use: Very user-friendly. Downloads pictures from some online sites too.

Animoto promises all “automatic” operations, completely customized, done in the speed of “just minutes”, no two
videos are ever the same, unlimited shorts for free (but you pay for longer-than-30-seconds), and a tool “created by TV and film producers”.

Hat-tip: Esra’a El Shafei of Mideast Youth

Image: Frederick Noronha

Tags: Animoto, youtube
Posted in Tools, Video | No Comments »

Tool: Live Video Stream of Georgian Protests

Written by Mary Joyce on April 22, 2009 – 2:40 am -

UPDATE: On April 22nd, protests are scheduled to begin at 3pm local time (GMT +4).

Click the image above to view live footage of the central protest site in Tbilisi.

Background: The screen-shot above shows that all is quiet.  While it is 10pm for me here in the US, it is 6am in Tbilisi, Georgia, which has been rocked by protests since April 9th.  Global press coverage has wained, but the protests continue.  Earlier today, opposition leader Levan Gachechiladze called for a “ghetto of tents” to be raised on Tbilisi’s main street, Rustaveli Avenue.  As you can see from the image of the street above, those tents are really make-shift jail cells (upper left), constructed by protesters who claim that President Mikheil Saakashvili’s government is becoming ever more repressive and authoritarian.  Their ultimate goal is that Saakashvili resign.

The live stream (click HERE to view live footage of the protest area) has been posted online by Maestro, a television station which has previously tussled with the government.  According to a U.S. State Department report, They were denied a license to broadcast political programs in 2007 by the government’s Communication Commission.  After broadcasting the audio of the the shows over images of music videos, the government formally warned the station that they lacked the proper license, then rejected their application.  The license was finally granted after international pressure was placed on Saakashvili’s government.

Applications for Activists:  Although this live stream was set up by a television station, it could also be set up for relatively low cost by using a free platform like UStream or Mogulus and a web cam.  The possibility of live-streaming protests gives new meaning to the old phrase “the whole world is watching.”  With live streaming, activists can create an alternate source of surveillance and, if they are able to collect footage of abuses, hold leaders accountable.

Drawbacks: The limitations of live streaming are both logistical and technical.  It only makes sense to create a live stream of a specific location if you know something will happen there.  In this case, the opposition placed physical props in the location and announced it as the scene of the protests, so they have some control over whether the protests will actually occur there.  On the technical side, streaming video requires high bandwidth.  (Mogulus, for example, recommends 700 Kbps or higher upstream bandwidth for high quality).  So activists with low bandwidth would be advised to capture visual evidence via photos and post them on the free site Flickr or take short video clips with a mobile phone or digital camera and upload them to YouTube or human rights platform The Hub.

Hat-tip: my friend at the Office of the Public Defender of Georgia

Tags: Georgia, live streaming, Mogulus, protests, UStream
Posted in Europe, Tools, Video | No Comments »

Tool: Build Your Own Alltop For Advocacy

Written by Gaurav Mishra on April 20, 2009 – 5:27 am -

Background: I’m sure that many of you are familiar with Alltop. It creates destination pages for topics of interest by aggregating them on a dashboard that displays the five latest headlines from each feed. The items can be previewed by doing a rollover on the headlines and read by clicking on the headline. If you haven’t checked out Alltop yet, the Social Media, Social Entrepreneurship, Non-Profit, Good, and Human Rights pages might be a good place to start.

For some advocacy projects, it might be useful to build an Alltop-like dashboard that aggregates relevant content related to the cause on one page. So far, I had thought that it wasn’t really possible, without some serious coding.

Then, I built the Indian Election Dashboard for Vote Report India in two hours, and realized how simple it was.

Tool: The trick was to discover the wonderful OneNews theme for Wordpress, which is especially designed to build Alltop clones.

Using a special template, the theme converts a page into a collection of widgets, which can be arranged to form the dashboard. The widgets support text, photo, video and search feeds, and can also be used for entering PHP or HTML code, to add elements not built into the theme.

The theme supports an unlimited number of dashboards on a single Wordpress install, as each page can be converted into a dashboard.

So, apart from the Indian Election Dashboard I hacked together for Vote Report India, I also built a Indian Bloggers Dashboard for Global Voices (please note that Global Voices hasn’t yet endorsed the dashboard).

The theme also supports blog posts, apart from pages/ dashboards. The blog posts have a RSS feed, like a normal blog, but aren’t displayed in the usual reverse chronological order on any single page.

The theme is built on Wordpress, so almost all the features native to Wordpress, like support for multiple languages, should be available for the theme. Also, all the hacks that can be done on any Wordpress theme should also be possible here.

Here is a hack that converts the Alltop-like dashboard view to a Techmeme-like river view, using the same OneNews theme.

The OneNews theme is available for $49 for a single use license and $199 for a multiple use license. Based on my experience, it is a small investment worth making for an appropriate project.

Application: While I won’t encourage you to make a dashboard just because you can, I can see many applications for such dashboards.

The first application is to build a destination news micro-site for an important event. This is what I have done with the Indian Election Dashboard.

Another application is to aggregate content for a community or a topic of interest. This is what I have done with the Indian Bloggers Dashboard.

Yet another application will be to aggregate conversations around your advocacy project, to showcase the buzz and the impact on one page.

I would caution, however, that such dashboards might not be very useful on a standalone basis. They would work best when used as part of a bigger project, to showcase everything else you are doing on the project.

What other applications of this tool can you think of?

Cross-posted at Gauravonomics, my blog on social media and social change.

Tags: advocacy, Alltop, Dashboard, Global Voices, IndiaTalks, OneNews, Theme, Vote Report India, wordpress
Posted in Asia, Tools | 3 Comments »