DigiActive.org

Tactic: Haiti earthquake gets quick response online

Written by Talia Whyte on January 13, 2010 – 2:46 pm -

Description: Haiti was rocked Tuesday night by a 7.0-magnitude earthquake. According to a report, Haiti’s First Lady Elisabeth Debrosse Delatour said that “most of Port-au-Prince is destroyed.”

While almost all phone lines have gone down on the impoverished island, Haitians have been able to communicate to friends and relatives around the world with the use of new media. Not only has there been a flurry of tweets and photos of the devastation posted online over night, but charitable individuals and organizations have responded quickly with their efforts to help victims.

Digital Tools Being Used: Twitter, Video, Photos, Text Message, etc

What Are They Doing: Victims of the earthquake immediately got on Twitter, uploaded photos and YouTube videos and text messaged to give eyewitness reports on the tragedy like this one:

RAMHaiti: It’s 8:44PM and we’re still getting aftershocks!!I can hear people gathered in the distance singing prayers…people in large numbers are singing prayers downtown

In the last few hours charitable organizations have been able to make initial assessments of victims’ needs and have asked for donations, mostly through the use of digital tools.

Red Cross: Help Haiti right now, text Haiti to 90999 to give just $10 to the Red Cross

UNICEF: Donate now for Haiti on their website

Rap artist and activist Wyclef Jean was among the first to organize online when he sent out these tweets:

@wyclef Help Haiti by donating to Yele on www.yele.org follow @YeleHaiti

@wyclef Another way you can help Haiti after their 7.0 earthquake: Donate $5 by texting YELE to 501501 and by visiting www.YELE.org

News organizations that cater to Haitian communities in the United States have also taken the initiative to give their readers updated information about the earthquake’s aftermath, such as the Boston Haitian Reporter, which has been live-blogging since Tuesday night.

What is the Impact: While a full assessment of the Haitian earthquake will be long term, this latest international incident shows the incredible value in digital activism for quick response and possibly saving lives.

Tags: earthquake, haiti
Posted in Americas, Blogs, Digital Images, Microblogging, Mobile Phones, Social Networks, Tactics, Video | No Comments »

Tactic: Tweeting for Equality

Written by Talia Whyte on October 12, 2009 – 12:24 am -

Description: On Sunday, thousands of gays and lesbians gathered in Washington, D.C. for the National Equality March, which was billed as the largest event of its kind since 2000. While many in the gay community were divided over the reasoning for having such a march, this was also one of the first massive gay rights protests to use social media – tools that are being used by the new generation of LGBT activists. Sunday’s protest was the latest example of the generational shift in how to communicate for social change.

Digital Tools Being Used: Twitter, Facebook, YouTube

What Are They Doing: Most of the organizing was done through Facebook, YouTube and other tools leading up to the march. Before and during the march, protesters could follow the march’s official Twitter feed for any logistics matters, such as getting information about purchasing subway round-trip tickets before the march to avoid long lines stations kiosks.

Throughout the day, Twitter was the main choice of communicating, as thousands of protesters either in Washington or following the events on television reflected on march highlights. Most used the hashtag #nem to follow the conversation.

loquaciousmoi “Rights for Gays
and Lesbians aren’t special rights in any way. It isn’t special to be free from
discrimination.” – Julian Bond #nem

700mtv Judy Shepard, “I”m here today
because I lost my son to hate . . . We’re all equal Americans. Gay, straight,
whatever.” #NEM

peterzimmerman Wow the speeches at #NEM are really inspiring. Gosh.
So exciting to see the outpouring of emotion at the march!

What Was The Impact: Jamal Jackson and Winston Brown moved to the United States from the Caribbean island of Jamaica to escape harassment from others about their relationship three years ago. The march was the first gay rights event they have attended as an openly gay couple. The both also used Twitter to follow what other folks were saying, as well as tweeting their own thoughts.

“I started using Twitter a year ago and I found using it to be very useful,” Jackson told DigiActive following the march. “I was able to tweet other protesters, find out where to meet my friends and navigate the city during the protest. I was able to find other people here from the West Indies, like Trinidad, Dominica and Haiti.”

For Winston Brown, tweeting had a more sentimental meaning.

“I am using Twitter because I still have closeted gay friends back home in Kingston, and they are reading my updates,” Brown said to DigiActive. “They will not feel alone anymore and might feel inspired.”

Tags: gay rights, Jamaica, national equality march
Posted in Americas, Microblogging, Social Networks, Tactics, Video | No Comments »

Tactic:Twitter and Citizen Driven Info-Sharing

Written by Talia Whyte on September 13, 2009 – 5:44 pm -

Description: As you all know already, Twitter is all the rage these days, especially among us digital activists. Recent world events such as the presidential election in Iran and the 2008 Mumbai bombings have made many wonder aloud again if Twitter’s powerful citizen-driven info-sharing is actually activism.

Digital Tools Being Used: Twitter

What Is The Topic: Agus Sari, blogger behind The Goose, recently had musings about how the popular social media tool was used during Jakarta bombings.

From Goose Blog:

That morning, 7:51 am on July 17, 2009, my Blackberry buzzed with a new incoming Twitter (via UberTwitter) from my friend Daniel Tumiwa. It says “Bomb Marriot and Ritz-Carlton Kuningan Jakarta.” After a while, another one: “2 boms go off inside Ritz Carlton and Marriott coffee shops! Not kidding. Am here.”. Then another one: “Left location.Shocked. Lots of blood. Breakfast meetings at coffee shops while bombs went off…

…The droves of incoming twitters have something in common eventually, a “hashtag” of #indonesiaunite (”hashtag” is a tag to identify a twitter entry with similar ones so that they all can be identified together as a group). At some point, I forgot when, #indonesiaunite became the number one “trending topic.” in twitter (this means that twitter entries with #indonesiaunite hashtag had the highest number of twitter entries in the world). Even higher than Paula Abdul! What a great achievement considering the relatively small number of Twitter users in Indonesia.”

Based on the tweets, this is digital activism. Like the Mumbai incident, many of tweets were alerting followers about where bombings were happening, and thus telling where not to go. As mentioned, using an easily identifiable hashtag #idonesiaunite create a simple one-stop to finding information quickly.

What Is The Impact: What was unique about this incident were the offline connections made afterward. A local Jakarta radio station hosted a party for all the “Twitterati” who participated in the online activism to put faces to the Twitter handles and hastags, and start “a movement beyond the social network.” There is also a website now dedicated to buidling upon these relationships.

“There are many other ’causes’ that will make use of the new medium,” said Sari. “And with the internet universe being flat, the social network media will also become the democratizing means for Indonesia, and for the world. The tenet “one person one vote” will be closer to your heart, and your Blackberry.”

Tags: Jakarta bombing, Twitter
Posted in Asia, Microblogging, Tactics | 1 Comment »

15andCounting: Strategy Behind a Social Media Campaign

Written by Hillary Muheebwa on September 9, 2009 – 6:51 am -

video introduction to the 15andcounting campaign

15andCounting is a campaign by the International Planned Parenthood Foundation demanding better access to sexual health services for youth.  They are using a mix of old and new social media tools, from an e-petition and Flickr to Twitter, the SMS platform Mxit, and the music platform Dopetracks.

In this interview I ask Paul Bell, a campaign representative, about the strategic thinking behind their tool choice and how their use of these  online and mobile tools will lead to offline change in government policies towards youth.

What is the 15andCounting campaign?

15andCounting is a global campaign to demand better access to sexual health services and education for everyone. We’re now 15 years into a 20 year commitment signed by 179 governments to improve the sexual and reproductive health and rights of all young people. Only five years remain and many governments are seriously failing to make progress against their goals. 15andCounting is encouraging young people to call their governments to task on their grave failings

How have governments failed to make progress to promote, protect, and provide better access to sexual and reproductive health services?

There are 1.5 billion young people in the world today and the majority of them live without access to condoms or contraception. This is contributing to: the spread of HIV, millions of unwanted pregnancies, millions of women continuing to die from pregnancy related causes every year, and millions of young people having to drop out of education at an early age.

Any attachment to the choice of the name?

Fifteen years ago, at the International Conference on Population and Development (ICPD) in Cairo, 179 governments signed up to a Programme of Action to improve the sexual and reproductive health of everyone. 2009 is the 15 year mark. People born in that year (1994) at the time of the ICPD, are now 15 years old and form part of the largest cohort of young people the world has ever seen – some 1.5 billion – who have a right to sexual and reproductive health services and information.

Why run the campaign now?

People born in 1994 at the time of the ICPD are now 15 years old and form part of the largest cohort of young people the world has ever seen – some 1.5 billion – who have a right to sexual and reproductive health services and information. Fifteen years after ICPD too many governments have failed to make good on their promises. Only five years remain for the vision of ICPD to become reality. Unless governments deliver on their promises young people will be denied services and information critical to their health and wellbeing.

What’s the motive for running the petition now?

The Count Me In petition will be delivered to the Secretary-General of the United Nations on the 12^th of October, in an attempt to help persuade governments to promote, protect and fulfil their promise to provide better access to sexual and reproductive health services for all young people. October marks the 15^th anniversary of the ICPD conference in Cairo.

What are the network platforms you’re using to attain the goal of the campaign?

Facebook (http://www.facebook.com/pages/15-and-counting)

Twitter (http://twitter.com/15andcounting)

Youtube (http://www.youtube.com/watch?v=fDGoFfvvIXY&feature=channel_page)

Dopetracks (http://www.dopetracks.com/forums/4/topics/13784)

Millions of young people across the world do not have access to a computer, but do have a mobile phone. Therefore we are also working with MXit, an instant message provider to reach young people primarily in Africa through their mobile phones via a WAP site (www.15andcounting.mobi).  We are also launching SMS campaigns in Kenya, India, Indonesia, Brazil and Mexico.

With a lot of social network sites, why did you choose these particular networks over the other network platforms?

Twitter has been used as a way to get buy-in form professional stakeholders in the charity/care sector and to connect with bloggers and influential voices in the conversation: we feel that Twitter is the ideal for this purpose, but as a secondary function it also works to extend the outreach direct to people for petition signatures.

Youtube was purely there to host the video, which is easily embedded into other sites.

Dopetracks is a unique online proposition: a community of beat-makers, singers, poets, rappers, all collaborating online via their online music player/recorder (so that people don’t need any proprietary kit). We felt that the target market will be able to express themselves effectively – and engage with – the campaign though music. These people are very active promoters of their music and it encourages brand advocates to raise awareness with their peers.

How is each of the networks used?

http://twitter.com/15andcounting – we’ve built up a following or stakeholders and interested parties, which has stimulated wider distribution through blog posts and ‘retweeting’ of the 15&Counting messages. We have used Twitter as a distribution channel, not as a content channel.

http://www.facebook.com/pages/15-and-counting/56924592285?_fb_noscript=1 – a Facebook group has been set up and is used to flag up news and drive discussion amongst members and an ‘Are you a Sexpert?’ application was developed to further engage our audience. This is designed to pull together a community of supporters and drove people to complete the survey.

http://www.youtube.com/watch?v=fDGoFfvvIXY A video on what the campaign is all about was put together and uploaded onto Youtube – this is video is embedded into the 15andCounting homepage, and is used as an background information piece for the blog outreach.

http://www.dopetracks.com – We’re setting up a competition on Dopetracks – a large online music collaboration network so that young people can create and distribute tracks with a 15andCounting theme within the network and in other networks: These people are very active promoters of their music and it encourages brand advocates to raise awareness with their peers. They frequently use twitter, myspace and other networks to increase the distribution of their music. We’ll also be encouraging people to collaborate with other people in different countries, using our blog/ partner network.

We’ll also be using the collateral created to promote into local radio and with a ‘mixtape’ of the featured tracks.

How effective will these platforms be for your cause?

The web is essential for IPPF to reach the target audience. These social platforms allow the campaign to engage directly with young people and allow them to get connected to groups in their country or region who are working towards improving sexual and reproductive health and rights. More than anything, we’re looking at how to facilitate people to become advocates for the campaign and motivate others. We have created an instruction/ training blog to show our partners around the world to engage with social media http://15andcountinglearn.wordpress.com/

We’ve been effective in activating community support for our campaigns, including driving support for ‘buzz marketing’ initiatives. We have had two Digg.com front pages: http://digg.com/health/Best_Condom_Adverts_Ever (this drove 22,000 people to the site in 24 hours) and http://digg.com/educational/Teach_5_to_8_year_olds_masturbation_says_UN_agency (this encouraged 6000 people to bookmark the site and broke traffic figures for the site).

You realize that their many online petitions, most of which unfortunately have failed to make impact, what have you done not to suffer similar fate?

We have done everything we can to ensure that the petition makes an impact by supplementing it with a number of elements – we have created a dedicated website for the campaign, used social networking sites (as detailed above) to target a wide variety of youth, and used mobile phones to reach the population who have less access to the internet. In this way we hope that we have ‘randomized’ our petition as much as possible, making it available to the widest possible net, without targeting specific communities. As such we believe we have compiled a very robust study, for example in Africa we have had 94,000 people sign the petition through the .mobi site. Furthermore we know that the activists involved in this campaign will continue to work hard on the ground in their countries to ensure the message stays alive.

How will you reach the larger population, which is not much involved in using digital tools?

A combination of the below:

Advocacy programmes are being undertaken by IPPF member associations – IPPF works in 176 countries worldwide and a global leader in providing and advocating for the right to improved sexual and reproductive health. Here we

Mobile phones – as mentioned above, we are targeting millions of young people across the world who do not have access to a computer, but do have a mobile phone – both through SMS and instant messaging.

Postcards – postcards which allow people to sign the petition have been distributed in key communities across the globe

Critics say online polls are highly non-representative of the population, and the respondents are self-selected.  Isn’t this also a pseudo-petition?

To get truly representative engagement with the target audience, we would have to spend a huge amount of valuable resources engaging people on the ground in each country: that money would better be spent campaigning. Online is the most cost effective way to run the petition, and we’ve addressed the differing ways that people engage with the net in different countries (e.g. via mobile phone) and sought to facilitate signatures in non digital formats (eg. postcards).

How will it be delivered to government heads, especially those who signed the memorandum? And what is your expected outcome thereafter?

The Count Me In petition will be delivered to high-level United Nations officials on the 12^th of October, in an attempt to help persuade governments to promote, protect and fulfil their promise to provide better access to sexual and reproductive health services for all young people.

Through the 15andCounting campaign we will have engaged with a whole new generation and cohort of committed young advocates around the globe and we hope that these advocates will remain engaged with the issues 15andCounting addresses. We will continue to empower our youth advocates to become highly effective network builders and advocacy experts into the future.

Tags: 15andcounting, Dopetracks, facebook, flickr, HIV, sexual health, Twitter, United Nations, youth
Posted in Campaigns, Digital Images, E-Petitions, Microblogging, Mobile Phones, Social Networks, Sub-Saharan Africa, Tools, Video | No Comments »

Tactic:Twitter and Citizen Driven Info-Sharing

Written by Talia Whyte on September 8, 2009 – 11:42 pm -

Description: As you all know already, Twitter is all the rage these days, especially among us digital activists. Recent world events such as the presidential election in Iran and the 2008 Mumbai bombings have made many wonder aloud again if Twitter’s powerful citizen-driven info-sharing is actually activism.

Digital Tools Being Used: Twitter

What Is Being Discussed: Agus Sari, blogger behind The Goose, recently had musings about how the popular social media tool was used during Jakarta bombings.

From Goose Blog:

That morning, 7:51 am on July 17, 2009, my Blackberry buzzed with a new incoming Twitter (via UberTwitter) from my friend Daniel Tumiwa. It says “Bomb Marriot and Ritz-Carlton Kuningan Jakarta.” After a while, another one: “2 boms go off inside Ritz Carlton and Marriott coffee shops! Not kidding. Am here.”. Then another one: “Left location.Shocked. Lots of blood. Breakfast meetings at coffee shops while bombs went off…

…The droves of incoming twitters have something in common eventually, a “hashtag” of #indonesiaunite (”hashtag” is a tag to identify a twitter entry with similar ones so that they all can be identified together as a group). At some point, I forgot when, #indonesiaunite became the number one “trending topic.” in twitter (this means that twitter entries with #indonesiaunite hashtag had the highest number of twitter entries in the world). Even higher than Paula Abdul! What a great achievement considering the relatively small number of Twitter users in Indonesia.”

Based on the tweets, this is digital activism. Like the Mumbai incident, many of tweets were alerting followers about where bombings were happening, and thus telling where not to go. As mentioned, using an easily identifiable hashtag #idonesiaunite create a simple one-stop to finding information quickly.

What Was The Impact: What was unique about this incident were the offline connections made afterward. A local Jakarta radio station hosted a party for all the “Twitterati” who participated in the online activism to put faces to the Twitter handles and hastags, and start “a movement beyond the social network.”  There is also a website now dedicated to buidling upon these relationships.

“There are many other ’causes’ that will make use of the new medium,” said Sari. “And with the internet universe being flat, the social network media will also become the democratizing means for Indonesia, and for the world. The tenet “one person one vote” will be closer to your heart, and your Blackberry.”

Tags: Jakarta bombings, Twitter
Posted in Asia, Microblogging, Tactics | No Comments »

The Green Meme: is Switching your Twitter Icon Activism?

Written by Alexandra Frizzell on July 10, 2009 – 6:53 pm -

Background: Does turning your twitter avatar green make you into an activist?  Does it constitute an effective protest against the suppression of rights of civilians in Iran?  On June 17th, 2009 many Twitter users began turning their avatars green. This was their way of showing solidarity with those Iranians protesting the questionable election results which returned the incumbent Mahmoud Ahmadinejad to power.  Some Twitter users uploaded solid green squares in place of their avatars; another 230,000 used the website (http://helpiranelection.com/) created by @arikfr to tweet their support and either turn their icons a shade of green or to add a green ribbon to their picture. This trend spread like wildfire and soon most of my followers were riding this wave.

Tools: Twitter, external web site

How These Tools are Used: After seeing pictures of protestors in Iran wearing green, many Twitter users began to manually change their Twitter pictures. This individual process was then streamlined by the self proclaimed “creative geek” Arik (@arikfr ) in creating his website. He had seen what people were doing, liked it and so “decided to simplify the process to allow it to reach [a] wider audience.” This worked, as my twitter stream was soon filled with the simple message “Show support for #iranelection add green overlay to your Twitter avatar with 1-click – http://helpiranelection.com/”. From twitter juggernauts like @garyvee to smaller scale users; the green icon fad had permeated twitter.

Analysis: Recently there has been much discussion around the phenomenon of average people participating, or attempting to participate in online activism. Mary Joyce, cofounder of this web site, was recently quoted in the Washington Post article stating that the ease of creating or joining a cause online sadly resulted in only “a maximum of 5 percent [who] are going to take action”. This problem is mirrored on Twitter as members can feel as though they’ve done their moral duty by expressing their anger at the situation by turning their icons green. To many, they feel like that is enough, they are spreading the word and showing solidarity. But how many of them donated even $1 to help organizations in Iran? Now THAT would have helped. Other skeptics of this movement, such as Martin Bryant, made their frustration with these activities clear as well.

The real question stems from the implications of digital activism. Digital activism is a progressive way of tackling the injustices in the world, but is the internet making it too easy for the average person to feel like he/she has sufficiently participated and so relieving them from any feeling that they should do more? Were people using the green meme to try and convey what humane and politically active people they were whether or not there was any truth to it? The last thing we need as a culture is another easy way out of hard work. I would have preferred to see a system where to turn your icon green a $20 donation was required. While it is not a lot, it would have resulted in only the truly concerned tweeters participating.

During the protests in Iran Twitter was very useful as a communication device with the western world. The concept of the “citizen journalist” was extremely important as all information coming out of Iran came from the people. The New York Times writer Noam Cohen noted that “Twitter is a tool and thus difficult to censor”. Retweeted updates and pictures from Iran became my main news source on the situation and I know that I wasn’t alone. There were many inaccuracies, but social tools gave the American people the coverage that wasn’t available anywhere else.

In the past month, Twitter has proven that it is far more than a narcissistic platform. As seen when the hashtag #CNNfail was used to criticize CNN for their coverage of the election in Iran. The trending topic gained so much support that it provoked a written and spoken apology from the network. When the New York Times profiled Twitter as a company they acknowledged its ability to “disseminate information in the face of a press crackdown” during the Iranian election.

I contacted some Twitter users who still had green avatars to pose the question: “Why did you change your avatar green?”

Daniel @dwplanit

“A few reasons: I am strongly for populist democratic uprisings; it was easy; there isn’t much more I can do to support democracy in Iran…Another effect the avatar changes might have is simply encouraging Iranians to continue to fight for democracy. And that could be a positive side effect.”

Alejandro @successfool

“Because I want to use my twitter id/following to attract attention to the cause.”

Jimmy @loyaleagle

“I figured it would show solidarity among tweeps and might even help in some small way (though now I’m a little sick of it).”

Tee @TeeMonster

“When I found out about the “elected” government shutting down Social Media outlets, I was outraged. I turned the avatar green to show my support for the opposition and also as a statement for freedom of information. If Iran wants to be taken seriously as a nation, they need to realize that information cannot be blocked. Not in this age.”

Gina @gminks

“To me it was more about getting the word out, drawing attention. I don’t really think that is activism. But then again, I knew there was nothing I could do to change things in Iran.”

Arik @arikfr

“The idea of the campaign was to make it easy for people to show support and to raise awareness to the issue. To date over 230,000 people used the application to add green overlay/ribbon to their avatar, which means that most of Twitter users (if not all of them) have noticed it.”

Impact: I have mixed feelings about how quickly the fad of green avatars spread. It can be interpreted as honorable how fast Twitter became a seemingly outraged activist community or disheartening that our culture is happy to click a link to change their picture but nothing more. How can we modify what is expected of would-be online activists to engage them in making a concrete difference?

Tags: Iran, twitter activism
Posted in Microblogging, Mid-East & N. Africa, Mobile Phones, Skepticism, Tactics | 18 Comments »

Tactic: Hondurans get online despite gov’t media ban

Written by Talia Whyte on July 9, 2009 – 2:58 am -

 

Tags: Honduras
Posted in Americas, Blogs, Microblogging, Tactics, Video | 1 Comment »

Discussion: What if Tiananmen Square happened today?

Written by Talia Whyte on June 5, 2009 – 1:16 am -

Description: This week commemorations are occurring worldwide in observance of the Tiananmen Square protests and massacres of 1989. With the rise of Flickr and Twitter used for social justice, many digital activists wonder out loud if the now famed events would have transpired differently had social media tools been around twenty years ago. Clearly, the Chinese government knows the power of cyber-activism, as they have blocked most Internet social networks and foreign newspapers in the country ahead of the anniversary. Although there is an online blackout in China, activists still find ways to get their messages of protest out.

Digital Tools Being Used: various tools

What Are They Doing: Twitter has been blocked for the last two days, nonetheless, users worldwide have been using the hashtag #fuckGFW (Great FireWall of China) to express their outrage at the online blocking. Chinese blogger Xavier Lur said on his website TechXav that the Chinese officials created the drastic blockade to not only protect national security and prevent anti-government content from being seen, but it may have also been economics.

He says:

Without blocking Google, Baidu cannot success. Without blocking Wikipedia, Hoodong cannot success. Without blocking Blogger, Blogcn cannot success. Without blocking YouTube, Youku cannot success. These huge International Internet Companies do not pay taxes to China Government, but the Internet Companies in China do pay taxes. The Chinese government wants to make more bucks, so and to boost their GDP. Also, they want to “protect” China websites and hence blocking successful International websites.

What is the potential Impact: “Ellen” (she asked to not have her real name used) is a Chinese college student and blogger who was only a toddler twenty years ago. She says that as much as the Chinese government tries to block the Internet, they will eventually realize that censorship will increasingly be hard to regulate as more people get connected.

“The revolution is happening in cyberspace,” she said in an e-mail message. “If Tiananmen happened today, the government wouldn’t be able to suppress anger towards them around the globe. I might not see YouTube or read blogs in Beijing, but someone else can in Singapore, in Cairo, in Nairobi, in Rio, in London, in New York. My country is fighting an uphill battle, and it needs to put up their white flag.”

Tags: china, Tiananmen Square
Posted in Asia, Blogs, Microblogging, Tactics, Video | 3 Comments »

Tactic: Homelessness highlighted in video

Written by Talia Whyte on May 28, 2009 – 1:02 am -

Description: The current economic downturn continues to take its toll in both industrialized and developing countries. According to a report from UN Special Rapporteur on Adequate Housing Miloon Kothari, nearly one billion people around the world lack adequate housing, and approximately 100 million people have no housing of any kind. Recently, there have been efforts to spotlight the plight of society’s most vulnerable members.

Digital Tools Being Used: Video, Blog, Twitter, Text Messaging

What Are They Doing: TakePart.com is a cause-related site designed to help explore today’s pressing issues using video, images and audio, and added actions to make a difference such as signing a petition or educating the community. Their latest video is called Beth’s Story, which looks at homelessness.

“Beth’s Story, was created to shine a light on the millions of people living on the street who are often times overlooked, said TakePart.com organizer KC Webster. “She is a composite of their many complicated, often heartbreaking realities and of the issues and challenges lead to homelessness.”

Impact: It is too early to tell the ultimate impact of the campaign, but so far, success has been made. Beth’s Story has also been promoted on TakePart’s blog, Twitter feed, text messaging and YouTube account, each tool has a few hundred followers supporting the cause.

“We are trying to get the word out about Beth’s Story, to get as many eyeballs to recognize the homeless issue as possible (On You Tube it is already 21,555 views strong!) and to realize that even though most of us are only exposed to numbing statistics, each individual number has a story,” Webster said.

Tags: homelessness, TakePart
Posted in Americas, Asia, Blogs, Digital Images, Europe, Microblogging, Mid-East & N. Africa, Sub-Saharan Africa, Tactics, Video | No Comments »

Campaign: InSTEDD’s Mekong Collaboration Program for Early Detection and Early Response

Written by Nina on May 17, 2009 – 2:07 pm -

Description and Background: In 2006, Dr. Larry Brilliant won the TED Prize and called for the development of a technological system that would stop the threat of pandemics and catastrophes. Renowned for his work in the successful, worldwide eradication of smallpox, Dr. Brilliant emphasized the game-changing purpose of this system – early detection and early response.  As such, he declared his TED wish, “I wish that you would help build a global system to detect each new disease or disaster as quickly as it emerges or occurs.”  From this prize and wish emerged InSTEDD (Innovative Support To Emergency Diseases and Disasters), originally titled “International Networked System for Total Early Disease Detection.”  Shortly after TED, Larry Page and Sergey Brin (Google’s founders) appointed Dr. Brilliant the head of Google.org, the organization’s philanthropic arm.

With funding from Google.org, the Rockefeller Foundation, and others, InSTEDD began its social, technological mission with CEO Eric Rasmussen (a former U.S. Navy chief doctor for disaster response in the Pacific), Dr. Dennis Israelski as the Vice President of Global Health, and Eduardo Jezierski as the Vice President of Engineering.  Along with Chief Technology Office Robert Kirkpatrick, Chief Operating Officer Judith Kleinberg, and several other full-time team members, InSTEDD operates very much like a classic startup in which everyone wears many different hats (click here for bios).  In addition to the executive team, InSTEDD has over a dozen dedicated team members on the ground in their Mekong Collaboration Program (MCP).  This program focuses on rapid detection and rapid response in the Mekong Basin of Southeast Asia – Cambodia, Thailand, Lao PDR, Vietnam, Myanmar, and the Yunan province of China – and has been stationed in Phnom Penh, Cambodia since 2008. In the region, InSTEDD partners with the Mekong Basin Disease Surveillance Network (MBDS), a collaboration network of the six countries’ local governments and Ministries of Health that work to improve cross-border disease information sharing.  Not only does InSTEDD work closely with MBDS, but the organization also established a field-based Innovation Lab (iLab) in Phonm Penh in August 2008.  By empowering young Cambodian developers to design technological solutions based on their local expertise and understanding, InSTEDD works to maintain a creative, organic environment in which sustainable innovation can thrive.

Digital Tools Being Developed: GeoChat, Mesh4X, Evolve (tools that incorporate Twitter, RSS feeds, Facebook, SMS text messages, and so on, as applicable)

How These Tools Are Being Designed and Used: As Ed Jezierski explained to me in our Skype interview, GeoChat helps people in the field to share and report data with each other as well as with those at headquarters, amplifying the amount of information flowing between health workers; Mesh4X coordinates this information by synchronizing between various organizations’ virtual databases; Evolve functions as a place to curate the collective information and subsequently analyze it for conclusions.  For more details about InSTEDD’s approach, tools, and impact, read more after the jump.

Read more »

Tags: Cambodia, Evolve, facebook activism, GeoChat, InSTEDD, Lao PDR, Mekong Basin, Mekong Basin Disease Surveillance Network, Mekong Collaboration Program, Mesh4X, RSS feeds, Thailand, twitter activism
Posted in Asia, Campaigns, Microblogging, Mobile Phones, Orgs & People | 1 Comment »