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Tactic: using MSN Chat logo to show China pride
Written by Mary on May 5, 2008 – 2:19 pm -
Description: Users of MSN chat in China are adding a red heart to their MSN names (see image left) to demonstrate their support for China and the Olympics.
Organizer: Unknown but has official support from Microsoft. Appeal asking “Chinese people worldwide to use the red heart to express their love for China and to support Beijing’s Olympic Games” appeared on the Chinese MSN homepage.
Purpose of Action: Many Chinese feel under attack from France and CNN because the West “supports” Tibetan independence and is “anti-China” and “anti-Olympics.”
Organizing tools used: instant messaging (MSN chat)
Outcome: 7,000,000 people have added the little red heart to their MSN names over the past week.
Ease of Replication: Adding a logo to your MSN chat is very easy. GChat also allows using to add their own image/logo.
Tags: china, cnn, france, Instant Messaging, microsoft, msn, olympics, tibet
Posted in Asia, Instant Messaging, Tactics | No Comments »
Campaign: Help Fouad Mourtada
Written by Mary on March 5, 2008 – 3:32 pm -Description of Campaign: On February 5, Moroccan Fouad Mourtada was taken into custody for posting a joke profile of Prince Rachid (the King’s brother). Two weeks later, he was sentenced to three years in prison and fined over $1000 on a false charge of document identity fraud. The goal of this campaign is to reverse this sentence, which is horribly out of proportion to the offense committed.
Digital Activism Tools: YouTube, web site, G-Chat, Skype, Facebook, digital video, digital photography
How These Tools Are Being Used: First there was the official web site, www.HelpFouad.com with an e-petition asking for Fouad’s release. Members of the campaign both inside and outside Morocco communicated using G-Chat and Skype. Then there was the Facebook group, Help Fouad Mourtada. Through the Facebook group and offline social networks, rallies were organized this past Saturday at Moroccan embassies and consulates in 8 cities around the world (Rabat, Amsterdam, Brussels, Paris, Washington DC, Montreal, Madrid, and London). Digital video and photographs were collected from these rallies made into a video to promote the cause (see below).
Tags: facebook, fouadmourtada, gchat, helpfouad, morocco, skype, youtube
Posted in Campaigns, Digital Images, E-Petitions, Instant Messaging, Internet Telephony, Mid-East & N. Africa, Social Networks, Video | No Comments »