DigiActive.org

Debate: Gaza Flotilla Debacle and Online Video

There are always two sides to every story.

Monday morning, the Israel Defense Force raided a flotilla carrying humanitarian aid to Palestinians in Gaza, where nine activists were fatally shot. Everyone seems to agree with the lineup of events up until that point. The interesting thing about this whole situation is how both sides used online video to plead their cases, possibly giving insight into how communications and PR spin fixates itself into international relations in the future.

According to Israeli Prime Minister Benjamin Netanyahu, the activists on board “deliberately attacked soldiers.”

And IDF has video on their YouTube channel to prove their point:

Meanwhile the folks on the flotilla tell a different story. The Free Gaza Movement says that “Israeli commandoes dropped from a helicopter onto the Turkish passenger ship, Mavi Marmara, and began to shoot the moment their feet hit the deck. They fired directly into the crowd of civilians asleep.”

Like with the Nestle/Greenpeace situation, will governments use social media to get ahead of a PR disaster in the future?

Discussion: Political Tweets and Transparency

By now, everyone knows the power social media giant Twitter has had in revolutionizing how our society communicates with itself. Even politicians understand the leverage of sending out 140 characters of talking points to solidify support for their positions. Recently, May 8 edition of The Economist explores political tweeting.

Sebastián Piñera, the newly elected president of Chile, has asked all cabinet members to start tweeting. His own account is now the most-followed in the country. Venezuala’s Hugo Chávez tweets too (@chavezcandanga). In June only three Japanese politicians had accounts; now Politter, a site dedicated to Twitter and Japanese politics, lists 485. An analysis of last year’s German elections by the University of St Gallen discovered that 577 politicians had opened Twitter accounts, three-quarters of them in 2009. Greece’s prime minister George Papandreou uses Twitter. But @primeministergr is the office, not the man. His staff tweet for him, sometimes using a code to signal who wrote what.

However, does social media make politicians more accessible to their constituents and detractors? Possibly not. President Barack Obama won the White House, thanks in part to his campaign’s strong use of social media. According to the article, “at its height Barack Obama’s campaign (@barackobama) employed 100 staff working on social media such as Twitter.” Nonetheless, “the scale of response makes it hard for office-holders to tweet themselves. Mr Obama reads just a select ten of the messages (20,000 of all kinds) he receives daily.”

Recently, DigiActive went out and interviewed ordinary people about their thoughts on this matter. Some opinions were negative.

“At first, it might seem cool to follow and send tweets to your favorite politicians, but then you realize that the politician’s Twitter account is being run by some intern or secretary in their office, which I think defeats the purpose of politicians connecting with your constituents about their concerns,” said Nadya Ghanem of Turkey.

“What is the point of connecting with politicians online when they are not really connecting with you,” said Luis Calbarro of Suriname. “It’s like Twitter is no different from sending an email to a politician’s office and not getting a response. It might be read or thrown in a inbox with other Tweets. It is all window dressing.”

But some were hopeful of the future of political tweeting, like Shelly Kim from South Korea, who was exciting see the digital activism in her country’s recent presidential election. Last March there was some controversy over the use of Twitter by South Korean lawmakers and making it accessible for all.

“I have seen the power of why social media is being taken more seriously by politicians because they really do listen to what the people have to say,” she said.

Campaign: Nestle Gets Crushed Online by Green Activists

Description: Global food giant Nestlé has been under a critical spotlight for alleged poor corporate and social practices for many years. Recently, activists have accused the company of several problems, including only one percent of Nestlé cocoa products are FairTrade certified, continued child slavery in the cocoa supply chain, and its baby milk products not meeting international standards. The latest accusation of Nestlé’s bad practices is now being seen loud and clear through a viral video, which is another great example of digital activism.

Digital Tools Being Used: Video, Facebook

What Are They Doing: Greenpeace UK uploaded a video on Youtube, showing an office worker opening a Kit Kat and finding an orangutan’s finger. Nestlé, which produces the popular chocolate bar, is being blamed by the green justice group of buying palm oil, which is used in many of its products, from Indonesian producer Sinar Mar. As a result, Greenpeace claims that this partnership has resulted in destroyed rainforests where Indonesia’s last orangutans live and has created a devastating carbon footprint.

In the last 50 years, an area more than twice the size of Germany has been logged, burned or otherwise degraded, with palm oil plantations being a major cause, according to Greenpeace.

On Wednesday, Nestlé released a statement denying it buys palm oil from Sinar Mar for any of its products, including Kit Kats.

“We do purchase palm oil from Cargill and we have sought assurances from them about their supply chain,” it said.

“Cargill has informed us that Sinar Mas needs to answer Greenpeace’s allegations by the end of April. They have indicated that they will de-list Sinar Mas if they do not take corrective action by then.

“Nestlé recently undertook a detailed review of its supply chain to establish the source of its palm oil supplies and we have made a commitment to using only ‘Certified Sustainable Palm Oil’ by 2015, when sufficient quantities should be available.”

Greenpeace claims that Nestlé asked YouTube to remove the video citing copyright concerns. Specifically Nestlé was bothered by the twist on the Kit Kat’s famous slogan used at the end of the video: “Have a break? Give orangutans a break.” However, the video was reposted the next day. Greenpeace said the video being taken down was a censorship attempt, which was “a pretext for stopping the word being spread and an apparent attempt to silence us.”

Elsewhere online, approximately 90,000 Nestle protesters have taken over the company’s Facebook page, to make their grievances clear, creating possibly one of the largest digital protests since last summer’s Iranian election protests. In the long run, the Nestle debacle might show other companies how not to deal with online crisis communications. While Greenpeace created a very effective and (very graphic) video, the question always remains: Will digital activists take their protests offline and actually stop eating Kit Kats in the long term? Only time will tell.

Tactic: Kenyan Farmers Use Mobiles to Secure Crops

Description: Whether it is a new home or a television, having good insurance is a pretty important thing to have to maintain a sound mind and prevent future problems for the many investments in our lives. So, it is no surprise that farmland should also be given the same consideration for protection. A new insurance policy in Africa is using technology to take care of some of the world’s most vulnerable farmers.

Digital Tool Being Used: Mobile Phone

What Are They Doing: Last year’s droughts throughout Africa were some of the worst in decades, causing higher food prices, illness among both people and animals and destroyed crops that took months to repair. To address these problems, the Agricultural Index Insurance Initiative at the Syngenta Foundation launched last week Kilimo Salama, Swahili for “safe farming”, to provide insurance plans for Kenyan farmers.

Here is how it works: When purchasing seeds from an retailer, farmers register to insure their seeds by filling in the insurance card. The registration process is completed when the farmer sends a text message on their mobile phone, and a record is created in a database. A local weather station records the rainfall and sends the data to the insurance company, which then calculates a payout according to an agronomic model. At the end of the season the farmer receives a text message if there is a payout and can pick up their payout at the original retailer where the insurance was purchased.

What is the Impact: Kilimo Salama actually began as a small pilot project last year with a group of 200 farmers in the central region of Laikipia. Most of the farmers were highly impressed with the program, as many of them received a payout of up to 80 percent. This year the insurance program will cover at least 5,000 maize and wheat farmers in Central, Rift Valley and Western provinces, which is at high risk of drought. This program shows that even a simple tool like a mobile phone can make a big difference in the lives of many.

Campaign:”I Know” Targets US Young Adults on HIV

Description: According to the Joint United Nations Programme on HIV/AIDS (UNAIDS), over 33 million people worldwide are living with HIV. In the United States most aid for preventing and treating the virus tends to go towards those living in the developing world. However, there has been criticism by many American advocates that the U.S. government has neglected to provide the same aid to a group in its own country which has been the most affected by the virus – African Americans. While African Americans represent over 12 percent of the U.S. population, they account for over half of all those being infected yearly and living in the United States with HIV. As the Obama administration starts to put together a national HIV/AIDS strategy – the first one in 20 years, other HIV activists are taking their message directly to the people via digital activism.

Digital Tools Being Used: Facebook, Twitter, Text Message, Radio & Video

What Are They Doing: The “i know” effort is part of the Centers for Disease Control and Prevention’s Act Against AIDS campaign, which uses multiple social media platforms to reach out to African American youth with facts about HIV/AIDS with the aim to engage them in open conversation.

“By supporting frank conversations through social media, ‘i know’ creates an opportunity for young people to talk directly with each other about the issues that fuel this still-deadly disease,” said Kevin Fenton, director of CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention. “Their ideas and involvement will be a critical part of the solution.”

The campaign uses a mix of both old and new media. Followers have a choice of using Twitter, Facebook and texting to get alerts and status updates on HIV knowledge and attitudes, as well as links to information about HIV testing and prevention. The campaign’s website allows users to identify local HIV testing sites and campaign events and video stories of those living with HIV. There are also radio and online video public service announcements that has actor Jamie Foxx calling for a new discussion on HIV.

What is the Impact:Since the campaign’s launch on March 4, hundreds of users have become followers of the various platforms and it seems that the campaign has initially succeeded in engaging users, as can be seen with the many status re-tweets and discussion. While it is good that social media is being used in this campaign, it should also be highlighted that the campaign’s radio use is just as important, as many African-Americans still see the significance of this medium for getting out information within their community. However, it will take a longer amount of time to actually determine if both the online and radio efforts turn into offline actions.

Tactic: Rage Against the Olympics Machine

Description: Controversy has not only marred the 2010 Winter Olympics because of the tragic death of 21 year old luger Nodar Kumaritashvili, but also with 200 masked protesters who smashed windows of department stores and splattered red paint across Olympic venues in Vancouver.

Police said the group marched through the shopping district, vandalizing cars and stores. Protesters also threw metal boxes on display windows of Hudson’s Bay Company, where Olympic souvenirs are sold.

Vancouver has been facing problems ever since the run-up started to the games. Lack of actual snow, hundreds of millions in losses as NBC expected to take broadcasting the games, and now the luger death spelling riots.

Vancouverians have been upset about the way the Olympic games have been handled by the government. The Olympic projects have come in well over budget.

Some feel that the money would have been better spent going to social services, particularly as the city grapples with the effects of the recession.
But now, the protests are beginning to turn violent.

Digital Tools Being Used: Video

What’s Going On: Despite the violence, various activist groups have been leading largely peaceful protests since it was announced that the Games were to held in Vancouver in 2003. Many of these protesters have used viral video to effectively get their message across to a wider audience.

While most of the grievances by anti-Olympics protesters stem from the growing presence of corporate corruption in the Games, the largest resistance has come from indigenous groups in Western Canada, who claim their “stolen land” is being used by the government “for the benefit of corporations, including mining, logging, oil & gas, and ski resorts.” In addition, some activists say that Indigenous peoples suffering social ills caused by the Olympics, such as higher rates of poverty, unemployment, environmental degradation, police violence, disease, suicides and violence against women.

What is the Impact: Many grassroots activists have been flooding the Internet with videos about their complaints. Many of which are low-budget, but effective in telling their side of the story, like this one and this one. While the Olympic Games will go on in Vancouver and Games officials are not giving in to the complaints, anti-Olympic digital activism has allowed a point of view that would otherwise not get covered in the mainstream media.

Tactic: Haiti earthquake gets quick response online

Description: Haiti was rocked Tuesday night by a 7.0-magnitude earthquake. According to a report, Haiti’s First Lady Elisabeth Debrosse Delatour said that “most of Port-au-Prince is destroyed.”

While almost all phone lines have gone down on the impoverished island, Haitians have been able to communicate to friends and relatives around the world with the use of new media. Not only has there been a flurry of tweets and photos of the devastation posted online over night, but charitable individuals and organizations have responded quickly with their efforts to help victims.

Digital Tools Being Used: Twitter, Video, Photos, Text Message, etc

What Are They Doing: Victims of the earthquake immediately got on Twitter, uploaded photos and YouTube videos and text messaged to give eyewitness reports on the tragedy like this one:

RAMHaiti: It’s 8:44PM and we’re still getting aftershocks!!I can hear people gathered in the distance singing prayers…people in large numbers are singing prayers downtown

In the last few hours charitable organizations have been able to make initial assessments of victims’ needs and have asked for donations, mostly through the use of digital tools.

Red Cross: Help Haiti right now, text Haiti to 90999 to give just $10 to the Red Cross

UNICEF: Donate now for Haiti on their website

Rap artist and activist Wyclef Jean was among the first to organize online when he sent out these tweets:

@wyclef Help Haiti by donating to Yele on www.yele.org follow @YeleHaiti

@wyclef Another way you can help Haiti after their 7.0 earthquake: Donate $5 by texting YELE to 501501 and by visiting www.YELE.org

News organizations that cater to Haitian communities in the United States have also taken the initiative to give their readers updated information about the earthquake’s aftermath, such as the Boston Haitian Reporter, which has been live-blogging since Tuesday night.

What is the Impact: While a full assessment of the Haitian earthquake will be long term, this latest international incident shows the incredible value in digital activism for quick response and possibly saving lives.

DA Interview: Women Tech Entrepreneurs

The first New Media Women Entrepreneurs Summit occurred yesterday with dozens of enterprising women – and a few men – thinking about the business side of the new cyber frontier.  Following the summit, DigiActive talked to future tech entrepreneur Juliana Bozan of Brazil about creating Internet start-ups with a focus on social justice.  Bozan came to the Summit to find inspiration.  

DigiActive: Why is it important for more women to get involved in technology and entrepreneurship?

Juliana Bozan:  I think it is really important for women to get online today because they are so many business opportunities.  Women, especially in the developing world, are blogging and tweeting about issues that affect us.  Just look at the Iranian protests last summer and the continuing human rights problems against women in the Middle East; many of the bloggers are women. Journalism outlets like CNN and BBC are using information on our blogs for free, and we see no profit.  But now is the time to step our game, and figure out a way to create business opportunities for our words, video and audio.     

DA:  Tell me about your blogging experience?

JB: I used to write for a now defunct group blog for women in Brazil a couple of years back about “Brave Women,” where we would talk about problems women in the favelas like domestic violence, prostitution and single motherhood.  It was great because everyone liked it and we have a lot of unique hits on the site, including from European journalism outlets.  However, some of these journalism outlets reposted some of our blog posts, which was fine at first, but eventually we got tired of them taking our stuff without giving credit to our blog, the bloggers or even asking our permission to repost or paying us for reposting.  We felt like we were being used, you know, like a new kind of colonialism.  Since Western outlets are cutting back on having journalists in the developing world, they now seek out bloggers in countries they want to get information about.  Unfortunately, it is very commonplace these days for Western journalism outlets take information from bloggers in the developing world and not give credit where credit is due.

DA: What are you hoping to take away from this Summit?

JB: I have met a couple of interesting people here who I would like to follow up within the next few days about getting help on writing a business plan.  I want to look into starting an online newsletter or blog about Brazilian women social justice activists, but this time I want to look at having a better strategy for monetizing my site, so my writers will get payment and credit for their work.  I would even consider having more formalized partnerships with journalism outlets.

DA: What advice do you have for other women tech entrepreneurs?

JB: Be strong, be confident and be smart about what you are doing.  Don’t let others take advantage of you or tell you that you can’t do your own website.  When you do that, you have failed before you’ve even gotten started.

Tactic: Tweeting for Equality

Description: On Sunday, thousands of gays and lesbians gathered in Washington, D.C. for the National Equality March, which was billed as the largest event of its kind since 2000. While many in the gay community were divided over the reasoning for having such a march, this was also one of the first massive gay rights protests to use social media – tools that are being used by the new generation of LGBT activists. Sunday’s protest was the latest example of the generational shift in how to communicate for social change.

Digital Tools Being Used: Twitter, Facebook, YouTube

What Are They Doing: Most of the organizing was done through Facebook, YouTube and other tools leading up to the march. Before and during the march, protesters could follow the march’s official Twitter feed for any logistics matters, such as getting information about purchasing subway round-trip tickets before the march to avoid long lines stations kiosks.

Throughout the day, Twitter was the main choice of communicating, as thousands of protesters either in Washington or following the events on television reflected on march highlights. Most used the hashtag #nem to follow the conversation.

loquaciousmoi “Rights for Gays
and Lesbians aren’t special rights in any way. It isn’t special to be free from
discrimination.” – Julian Bond #nem

700mtv Judy Shepard, “I”m here today
because I lost my son to hate . . . We’re all equal Americans. Gay, straight,
whatever.” #NEM

peterzimmerman Wow the speeches at #NEM are really inspiring. Gosh.
So exciting to see the outpouring of emotion at the march!

What Was The Impact: Jamal Jackson and Winston Brown moved to the United States from the Caribbean island of Jamaica to escape harassment from others about their relationship three years ago. The march was the first gay rights event they have attended as an openly gay couple. The both also used Twitter to follow what other folks were saying, as well as tweeting their own thoughts.

“I started using Twitter a year ago and I found using it to be very useful,” Jackson told DigiActive following the march. “I was able to tweet other protesters, find out where to meet my friends and navigate the city during the protest. I was able to find other people here from the West Indies, like Trinidad, Dominica and Haiti.”

For Winston Brown, tweeting had a more sentimental meaning.

“I am using Twitter because I still have closeted gay friends back home in Kingston, and they are reading my updates,” Brown said to DigiActive. “They will not feel alone anymore and might feel inspired.”

Tactic:Twitter and Citizen Driven Info-Sharing

Description: As you all know already, Twitter is all the rage these days, especially among us digital activists. Recent world events such as the presidential election in Iran and the 2008 Mumbai bombings have made many wonder aloud again if Twitter’s powerful citizen-driven info-sharing is actually activism.

Digital Tools Being Used: Twitter

What Is The Topic: Agus Sari, blogger behind The Goose, recently had musings about how the popular social media tool was used during Jakarta bombings.

From Goose Blog:

That morning, 7:51 am on July 17, 2009, my Blackberry buzzed with a new incoming Twitter (via UberTwitter) from my friend Daniel Tumiwa. It says “Bomb Marriot and Ritz-Carlton Kuningan Jakarta.” After a while, another one: “2 boms go off inside Ritz Carlton and Marriott coffee shops! Not kidding. Am here.”. Then another one: “Left location.Shocked. Lots of blood. Breakfast meetings at coffee shops while bombs went off…

…The droves of incoming twitters have something in common eventually, a “hashtag” of #indonesiaunite (”hashtag” is a tag to identify a twitter entry with similar ones so that they all can be identified together as a group). At some point, I forgot when, #indonesiaunite became the number one “trending topic.” in twitter (this means that twitter entries with #indonesiaunite hashtag had the highest number of twitter entries in the world). Even higher than Paula Abdul! What a great achievement considering the relatively small number of Twitter users in Indonesia.”

Based on the tweets, this is digital activism. Like the Mumbai incident, many of tweets were alerting followers about where bombings were happening, and thus telling where not to go. As mentioned, using an easily identifiable hashtag #idonesiaunite create a simple one-stop to finding information quickly.

What Is The Impact: What was unique about this incident were the offline connections made afterward. A local Jakarta radio station hosted a party for all the “Twitterati” who participated in the online activism to put faces to the Twitter handles and hastags, and start “a movement beyond the social network.” There is also a website now dedicated to buidling upon these relationships.

“There are many other ’causes’ that will make use of the new medium,” said Sari. “And with the internet universe being flat, the social network media will also become the democratizing means for Indonesia, and for the world. The tenet “one person one vote” will be closer to your heart, and your Blackberry.”