9 Statistics on Television Advertising Everyone Should Know
It’s time for another commercial break and you couldn’t care less. Well, stay tuned and pay attention, this is where the important stuff happens. Advertising is at the heart of every show you watch, even when they’re on streaming services. We’re serving up all the information you need to understand why this is so important.
1. Over $1 Billion Dollars Was Spent For Local Ad Time During 2018’s Midterm Elections
Elections can actually be good for your local stations. When candidates spend to get their message across, affiliates can charge higher ad rates and make more than some years. According to the AP, the 2018 midterms alone accounted for a huge growth in spending. More money means a station can improve technology, local programming, and salaries for employees. It all benefits the community and you, the viewer.
2. Digital Media Made Up 40.5% of All US Media Spending In 2017
As TV viewing habits switch to digital media platforms, you may notice a change in programming. Without a consistent source of revenue, networks are less likely to develop additional content or take a chance on new shows. It can also influence how you watch programs on your devices. If digital media is more popular, expect more ads that take more time away from what you enjoy.
3. 2018 TV Ad Spending Rose Slightly, But Only Due To Special Events
Forbes reports that ad revenue grew only due to special events like the Super Bowl. There’s not enough events during the year to keep this trend going. If you like special events, good news. This means you can expect more award shows and special sporting events that capitalize on these dollars.
4. Almost $100 Billion Dollars Is Spent Each Year On Ads
If you think it’s cheap to buy airtime, think again. Major companies invest millions into ad campaigns in hopes of getting your attention. Of course, more money spent means more costs passed on to the consumer.
5. Procter & Gamble Is The Largest TV Advertiser In The World
Global companies can afford special outreach options that other small businesses just can’t have. With entire departments devoted to advertising and promotion, you can expect to be more exposed to their products. It makes a difference and adds to your recognition as you try to pick out your next purchase. All of that really makes a difference if you’re in a hurry and there’s a shelf full of products.
6. TV Ad Outreach To Millennials Is Declining Rapidly From Year To Year
While some people think it’s great to advertise to millennials, other companies are choosing to avoid the demographic completely. If you’re in that age group, this can be a benefit or a loss. It reduces that amount of ads you might encounter, but that same savings might mean missing out on products you’s actually like to know about.
7. Only 18% of US TV Viewers Watch Network Commercials
This number makes companies stop in their tracks. If you’re not watching, they’re not getting the word out about products. When companies don’t see an advantage to advertising, they might leave in favor of other sources. As we talked about earlier, that can change programming decisions and local stations revenue. In many cases, the choices are worse, not better with less ad dollars.
8. Automobile Dealerships And Companies Spend The Most On US TV Advertising
If it seems like you’re seeing a lot of commercial for cars, you’re not wrong. Both companies and local dealerships invest in ad revenue at a rate that few industries even come close to. With promotions throughout the year, you can always expect to find a new car commercial coming your way, whether you like it or not.
9. Viewers Can See Upwards Of 5000 Ads A Day
Think you’re inundated with commercials? Well, the statistics say you’re right. While technology gives you so many ways to view shows, it also makes it even harder to get away from those dreaded ads. Software and programs might save you from a few pop-ups, but TV ads are here to stay. Networks are even researching new ways to present content from small screens constantly playing ads to cut-ins throughout the show.