9 Problems With Not Having Proper Signage at Your Company
1. Poor Location
Either not having a sign at all or having a sign in a poorly placed location can seriously impact your business. The whole point of having signage at your business is to promote your brand, without taking full advantage of where you place it, you could be just wasting your time and money.
2. Not Enough Brand Visibility
Poor signage could lower your brand visibility and prevent potential customers from seeing your company. You should make sure you place your signs where they have plenty of visibility for people to see.
3. Having Signs Up Temporarily
For your business to get the benefits of having signage, you need them up year-round. Only having them up temporarily can end up costing your business big and you won’t see a large return on investment.
4. Wasting Money
Not having the right signage can cost your business a lot of money. It’s crucial that you and your company takes advantage of current marketing techniques to prevent your signage from draining money and offering you no ROI.
5. Not Enough Information
It’s crucial that your company’s signage has enough information to encourage your audience to take action on it. For example, adding your website URL makes people want to visit your site as soon as they can to explore your products and services. Furthermore, implementing a scannable QR code on your sign can get people coming up to your signs, promoting more people to look at it. It’s also a good idea to add social media URLs on your signs to get even more traffic to your website.
6. Lacks Brand Promise
Having a poorly designed sign that either looks sloppy or unoriginal can seriously hurt your brand’s image and fails to deliver your brand’s promise. Instead, you should make sure your sign is bright, neat, and creative in order to spread your brand’s promise and message.
7. Lacks Features
Signage is more than just billboards. In fact, you can use signage that has special features, like magnetic backing, which motorists can place on their vehicles to help spread your brand’s identity. If you’re not taking advantage of this marketing strategy, you’re running your social awareness into the ground.
8. Not Taking Part in Competition
It’s important as a brand to take advantage of any competing opportunity to get your brand message across. You should think about using ad space on off-ramps where there is more traffic and competition from other businesses to advertise your signage. Trust us, your signs will be noticed, and you’ll notice traffic to your business rise dramatically.
9. Not Promoting During Special Events
One of the worst things you can do with your signage is fail to promote your brand during special events. This is when your community will have the most foot traffic, and you can spread the most brand awareness for your business.
There’s plenty you can do wrong with signage for your business. However, with the help of this guide, you should be able to avoid all the basic advertising mistakes and promote your brand in a positive light. From promoting your brand during events to having the right location down, it’s time to start getting your brand message around!