4 Reasons Your Event Should Have a T-Shirt
It doesn’t matter if you are promoting a fundraiser for a child who has recently suffered an illness or you are promoting the launch of a new restaurant, tee shirts are one of the best marketing products available. These event t-shirts are not just a souvenir of the event, they are literally going to work for you long after the event has commenced.
These are four reasons your event should have printed staff t-shirts and giveaway tees if you want to have the biggest impact on that day.
1. Least Expensive Form of Advertising
The cost to promote any event could literally run you in the thousands of dollars, and that doesn’t always guarantee that your message is going to reach the intended target. Costly radio or television advertising only works if the audience is in front of those ads when they are playing. More event personnel have discovered that you can reach more of your targeted audience with event t-shirts. By giving away the shirts for free, you are spending a few bucks per shirt to get your message into the hands of the people that you need to be made aware of what is happening.
Whether you are promoting a new food line or raising money to help a family in need, printed tee shirts help to connect your message with the intended target. If selling the shirts, the markup can be big enough to make a huge profit when they are all sold.
2. Walking Billboards are Free Promotion
Printed t-shirts shirts are literally billboards, and most people could care less about the message if they can get their hands on some free stuff. There are some folks today walking around with event shirts from years ago, still out there promoting the message without even realizing it. If a new product line was released and one person has been wearing the same shirt once a month for years, imagine the thousands of people who saw that one message.
Now multiply that one shirt by a few thousand, and you see how these walking billboards are one of the best ways to promote any message, helping boost the bottom line quickly.
3. Helping Promote Goodwill
Having tee shirts printed with the event message can also help promote goodwill with your intended target audience and others long after the event has passed. In the case of raising money for a child suffering an illness or a family displaced by a fire, those coming to the event that buy a shirt are helping to put money directly into the hands of those in need. Even though the profits from those shirts can be over ten dollars per tee, the shirts themselves go on to help promote the cause even further.
If the event shirts have a printed web address or phone number, when a person sees someone wearing the tee and wants to help, they use the tee as a source of information to contribute even further.
4. Gives the Cause Credibility
When an event is hosted and all you have are speakers and printed literature, you may get the message out there, but it really lacks the credibility of seeing it on a person’s shirt. When the entire staff at the event are wearing the same shirt, and all the guests are being handed a shirt and they wear one too, it is more likely that someone not familiar with the event is going to instantly give it more credibility. The tee shirt helps to connect the dots in the minds of those unsure about what is happening.
If someone coming to the event was hesitant to donate or contribute their money, in their mind they see this event as more professional and organized due in part to the messages clearly printed on all those t-shirts.
Never underestimate the power of a tee shirt. If you were to simply sit back at the mall and observe the countless messages on t-shirts folks are wearing today, you will get a better understanding as to why this is a crucial part of any successful marketing or fundraising campaign.