4 Reasons Why Online Product Reviews Matter
A review you can find for an online product is ultimately word-of-mouth marketing on steroids. It’s something we can’t escape, which is a good thing. Online reviews are set by what customers feel for a brand and, like everything in marketing, it changes over time.
The New Product Purchase Sentiment from the Nielson Global Survey showed in 2013, 77 percent of consumers were more inclined to buy a product if family or friends endorsed it. The question is, what does this mean for the world of online shopping?
Just a year before the survey, the Local Consumer Review declared that around 72 percent of consumers held online reviews in as high esteem as a personal referral. Since then the number has increased to 84 percent in 2017! It just goes to show how much more people are trusting online peers as time goes by.
One way to look at the information is that buyers proactively search for reviews to find out what other people thought of the product and how well it’s made. For online merchants, this implies that implementing a review marketing plan may to be both manageable and increasingly effective.
As we find out why it is a strategic choice we’ll be detailing four reasons how online product reviews can make a difference:
1. Generates Trust
2. Persuasive and Personal
3. Increase in Sales
4. More Easily Discoverable
E-commerce websites continue to hold a competitive market positioning with informative online product reviews. View some of your products on the internet to find out what the word is about your business. As we all know, whether you want it out there or not, it’s where people get information. Use the opportunity to your advantage!