DigiActive.org

Tactic: Social entrepreneurs go tech

Description: Social enterprises – organizations or ventures that achieve their primary social or environmental mission using business methods – are growing in popularity around the world. With a ever collapsing global economy, social entrepreneurs are tapping into technology to help turn a profit while accomplishing their social missions.

Digital Tools Being Used: Ning

What Are They Doing: Africa Bags, a non-profit organization founded by Todd and Holly Pettit in 2007, is economically empowering Africans by selling reusable cloth shopping bags that are hand-crafted in five small villages in northern Malawi. The bags are sold mainly in the United States and 100 percent of the profit goes back to the villages.

Todd Pettit has created a Ning page where users can find other like-minded social entrepreneurs helping to make the world more sustainable and purchase their products.