Tool: Twitter being used by the American-Israel Chamber of Commerce

Written by Kate Brodock on August 16, 2008 – 9:35 pm -

Recently, companies and organizations have been hopping onto Twitter to use as a tool to communicate to customers, followers, interested parties etc.  Some use the tool as a newsreel, some use it for promotions or customer service.  But what would the American-Israel Chamber of Commerce get out of the situation?

Ask Guy Tessler, who works in Atlanta for the organization’s Southeast Region.  Interviewed by Toby of Diva Marketing, Guy mentioned the importance of being able to put a human face to his organization, and feels that Twitter, by virtue of its brief, direct and personal forum for conversation, provides an effective way of doing so.

With an organizational mission as follows,

“to boost the Israeli and Southeastern economies by helping their companies develop business relationships with each other and explore new market opportunities”

Guy hopes to use Twitter as a networking tool that he hopes can him reach specifically the local markets.  Please read here for the full interview.


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