Tactic: Using Twitter to increase participation at Blood Drive

Written by Lynn Casper on August 15, 2008 – 1:11 am -


click to watch video footage

Description: The Austin Social Media Club and the 501 Tech Club recently had a meet up. They also gave blood. These two things happened simultaneously at the “Tweetup Blood Drive” in Austin, Texas.

Tools Being Used: Twitter

How These Tools Are Being Used: Twitter is a great micro-blogging tool that helps people get short and urgent messages out to a large audience. It has a viral effect that echo’s on and on.

Outcome: The Tweetup Blood Drive was a huge success! The Blood Center of Texas confirmed that the two groups helped double the amount of blood donors. This tactic can easily be replicated by many other cities, blood drives, and all sorts of events especially as twitter continues to gain more popularity.


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