Guide: Introduction to Facebook Activism

Written by Mary Joyce on June 28, 2008 – 8:10 am -

We at DigiActive are very proud to announce our first guide: A DigiActive Introduction to Facebook Activism. The guide was written by our Lead Researcher, Dan Schultz. It’s a quick introduction on how to use Facebook in your activism campaign and includes real-life examples of Facebook activism campaigns from Egypt, Burma, and Morocco. You can download the guide by clicking on the image below:

You can see the table of contents after the jump:

Table of Contents

1. Introduction
2. Pros & Cons of Facebook Activism
3. Steps to Organizing an Activism Campaign on Facebook
4. Advice for Your Facebook Campaign
5. Great Facebook Campaigns from Around the World
>Support the Monks’ Protest in Burma
>The Help Fouad Campaign in Morocco
>The Free Kareem Campaign in Egypt
6. End Notes
>About the Author
>About DigiActive


Posted in Guides & Resources, Social Networks | 18 Comments »


18 Responses to “Guide: Introduction to Facebook Activism”

  1. By jke on Sep 4, 2008 | Reply

    Thx for this brochure! I’ve just used it to convince my colleagues that we should make use of facebook to promote our work online (“sustainable sanitation”).

    I personally hate facebook, but if it helps us getting the message across, then why not?

  2. By Mary on Sep 4, 2008 | Reply

    Yeah, jke! I am so happy you found our guide useful!

  3. By John Whitaker on Dec 1, 2008 | Reply

    Useful guide :) I’d be interested to see if anyone has written about activists using the groups/pages of companies they’re campaigning against. This article is about animal rights activists using the Herbal Essences shampoo page to directly inform ‘fans’ of the shampoo about the animal testing carried out for it, which has resulted in all interactive features being removed – http://www.uncaged.co.uk/news/2008/facebook.htm – but I haven’t come across any other examples of this.

    Some attempts to engender ‘brand interaction’ seem to make the brands vulnerable to activism, with constant checking of facebook page activity rather laborious.

  4. By Paulo Morocho on Nov 15, 2009 | Reply

    Muchas gracias por la guia, nos sirvio mucho para propagar la campaña 4cise que estamos llevando a cabo para crear una Conciencia de Coca Company de su Irresponsabilidad Social Empresarial.

    De nuevo muchas gracias

  1. 14 Trackback(s)

  2. Jul 3, 2008: Free Kareem! » Blog Archive » FreeKareem.org on the Facebook guide at DigiActive
  3. Jul 12, 2008: Yankana » Artículos Archivados » Haciendo activismo en Facebook.
  4. Jul 14, 2008: Facebook Activism at Goatless
  5. Aug 23, 2008: links for 2008-08-22 at adoption curve dot net
  6. Aug 25, 2008: The Wellspring » Introduction to Facebook Activism
  7. Nov 17, 2008: The Blogger Neighborhood: Meet the DigiActive Team « SocialButterfly.
  8. Jan 19, 2009: Social Textiles - On social media » Blog Archive » Facebook Activism
  9. Feb 25, 2009: el encapuchado naranja » Blog Archive » En la red
  10. Feb 25, 2009: Social Actions + DigiActive: Facebook chat | DigiActive.org
  11. Feb 26, 2009: The Online Fundraising Blog » Change the Web Convo: Using Facebook for Social Change
  12. Mar 18, 2009: Machen Facebook-Kampagnen Sinn? » Digitale Demokratie
  13. Mar 18, 2009: Activism and the New Facebook « MiddBlog
  14. Jul 4, 2009: Justifying a Bill of Rights for Online Communities – Part 1: Facebook and Shopping Malls | LIS :: Michael Habib
  15. Feb 5, 2010: Redes sociales para activistas

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